RevOps Roundup: August 16th to 22th, 2025

The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
Fixing Funnel Leaks: Eliminating Bottlenecks with Automation & Data
Ever wonder why some leads slip through the cracks? This post dissects how Sales and Marketing lose momentum in the middle of the funnel—and how RevOps can step in to fix it.
- Map your funnel and pinpoint the drop-off stages.- Plug gaps with smart automation and stronger alignment.
- Make data actionable—not just pretty dashboards.
Take a deeper dive into how to transform your funnel from leaky to reliable by reading the full article here.
RevSure Cookie-Less Tracking: Deep Dive into Privacy-First Buyer Journey Visibility
As third-party cookies fade away, preserving buyer journey visibility gets complex. RevSure delivers a privacy-first solution to keep your tracking sharp.
Key insights:
- How first-party data and SDKs power a cookieless future.- Capturing account-level behavior and intent without compromising privacy.
- The advantage of integrating with your CRM and marketing stack.
Explore the full blog here to prepare your RevOps team for a privacy-first future.
How to Build a Rock-Solid Business Case for New Software (+ Free Template)
Want that green light for new tools? This guide shows you how to build a compelling, data-supported business case.
- Align proposals with strategic company goals.- Use a ready-to-edit template to simplify your pitch.
- Close the gap between “this looks cool” and “this drives revenue.”
Get your stakeholders to say “yes” with confidence, read the full blog and download the free template here.
Breaking, Fixing, Scaling and the 1-3-10 Rule
Every company hits friction points as it grows. This episode explains the “1-3-10 Rule,” a simple but powerful way to understand why structures break and need rebuilding at each major stage of scale.
The conversation highlights how early-stage chaos can push innovation, what growing pains look like when systems stop fitting the company, and how leaders can anticipate these shifts instead of scrambling after the fact.
A great listen if you want a framework for diagnosing growth challenges and preparing your team for the next leap. Listen here.
Target Accounts, Intent Signals & Marketing Alignment
What happens when sales and marketing truly act on the same intent data? This discussion explores how buyer intent signals can reshape account-based marketing and make go-to-market motions more precise.
You’ll learn:
- How intent data reveals readiness to engage.- Why aligning outreach in real time matters more than ever.
- Ways to prioritize accounts that actually move the needle.
If you’re looking to turn data into synchronized GTM execution, this episode offers actionable tactics worth bringing back to your team. Tune in here.
Lessons Learned from 85 HubSpot Onboardings
After leading 85 HubSpot onboardings, patterns emerge. This episode shares those patterns from the common mistakes that slow adoption to the quick wins that accelerate ROI. The conversation emphasizes the importance of aligning HubSpot with existing workflows, setting realistic expectations on automation, and taking adoption seriously across teams.
You’ll leave with concrete lessons to apply to your own implementation and avoid the pitfalls that can derail months of work. Listen here.
Maximizing Planning: Live Discussion on LinkedIn
Planning cycles can feel overwhelming, especially when balancing forecasts, budgets, and leadership expectations.
This LinkedIn Live session focuses on how RevOps leaders can approach planning with structure while also protecting mental bandwidth. The conversation goes beyond process highlighting the importance of resilience, prioritization, and building alignment across functions.
Join the live event here and learn how to approach planning with both clarity and balance.
Annual Planning Without the Panic: How to Plan Like a Pro (and Keep Your Sanity)
This webinar offers practical frameworks to design ROI-focused plans without letting the process consume all your energy. It breaks down how to build forecasts leadership trusts, foster collaboration between sales, marketing, and finance, and keep agility front and center.
Key highlights include:
- Building plans that drive results and buy-in.- Avoiding common pitfalls in planning season.
- Balancing detailed forecasting with adaptable execution.
Register here to gain tools and strategies for planning smarter while keeping your sanity intact.
Until Next Week
The landscape of Revenue Operations is complex, but that’s what makes it exciting. Each article, podcast, and webinar in this roundup offers a lens to see challenges differently and spot opportunities earlier. Take one idea forward this week—and see what changes.
We’ll be back soon with another set of curated resources to keep you sharp, focused, and ready for what’s next.
Revenue Operations Newsletter
Actionable, in-the-trenches strategies for B2B revenue operations leaders. Click the button below to receive free monthly RevOps best practices.