The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
3 Reads You Don’t Want to Miss This Week
Catalyzing Revenue Transformation with AI Agents [Blog]
by Clari
This article outlines how CIOs are becoming central to driving revenue transformation by implementing AI agents. These tools help forecast with greater accuracy, surface pipeline risks in real time, and prevent revenue leaks. The post also highlights best practices around data unification, an essential foundation for getting real value from AI.
Want to explore how AI can reshape your revenue process? Read the full article here.
The Marketing Efficiency & Attribution Playbook: What Today’s CMOs Are Tracking[Blog]
by Nektar
This playbook is a strategic guide for marketing and RevOps teams focused on performance and attribution. Key takeaways include:
- Why pipeline cost efficiency is replacing MQL volume as a core metric
- Attribution models by company maturity
- How to improve campaign efficiency across complex B2B cycles
If you're rethinking your marketing performance metrics, this is a must-read. Access the full playbook here.
5 Best Sales Playbook Examples to Drive Revenue & Succeed [Blog]
by Revenue.io
Looking for inspiration to tighten your sales process? This article shares five well-built playbooks, from onboarding and email cadences to coaching guides, that can be easily tailored to your business. It’s a practical resource to help you drive consistency across your sales team.
Need ideas to strengthen your sales playbook? Dive into the examples here.
3 Podcast Worth your Commute
Karthi Ratnam | Becoming a Revenue Architect [Podcast]
Karthi challenges the idea that RevOps should just manage systems—he argues that the function must evolve into a true revenue architect. He discusses:
- The role of AI and how to integrate it responsibly- Metrics that actually show RevOps impact
- How to avoid burnout while scaling operations
Curious about where RevOps is headed? Listen to the full episode here.
How Cliff Simon Drives Millions by Simply Showing Up [Podcast]
Cliff Simon walks through how in-person interactions—when done with purpose—are still one of the most effective ways to drive high-value opportunities. From events to relationship-building, this episode explores strategies that go beyond digital.
Want to rethink your offline GTM motion? Catch the episode here.
by RevOps Lab
Perfect for planning season, this episode explores how RevOps can work hand-in-hand with finance. Seth London shares:
- How to align KPIs across operations and FP&A- Weekly rituals to improve forecast reliability
- Frameworks for prioritizing in fast-moving environments
Looking to strengthen the connection between RevOps and finance? Listen to the episode here.
2 Webinars to Add to Your Calendar
From the Booth to the Bank: How RevOps Can Drive Event ROI [Webinar]
This live session offers a practical approach to turning event leads into real revenue. From team structure to follow-up automation, you’ll get a detailed look at how to make your in-person events pay off.
Need to improve your post-event strategy? Register here.
From Gut Feel to GTM Gold: Using AI to Design Pain-Based Sales Territories [Webinar]
by RevOps Co-op ft. Boogieboard
A hands-on webinar showing how AI can be used to design sales territories based on customer pain, not just geography. It covers:
- Contextual data to prioritize accounts- Predictive models to boost close rates
- Territory planning workflows you can implement now
Want to rethink your territory strategy with AI? Save your spot here.
Which one will you dive into first?
Each week, we select articles, podcasts and important events in the income trading world. Bookmark this space and come back each week, we'll continue to filter out what's important in the RevOps world so you can focus on what really moves the needle.
