---
title: "RevOps Roundup: Week 27, 2025"
description: RevOps enthusiast ALERT! Dive into our weekly blog for the latest trends and a handpicked selection of free resources 🚀
image: https://revenueoperations.com/hubfs/RevOps%20Round-up-Jul-08-2025-02-49-02-6118-PM.png
---
[RevenueOperations.com*↗*](https://revenueoperations.com/)
☰
- [Roundup](https://revenueoperations.com/blog)
- [RevOps Recipes](https://revenueoperations.com/recipes)
- [Resources](https://revenueoperations.com/join)
- [GTM Tools](https://revenueoperations.com/gtm-tools)
- [Collaborate](https://revenueoperations.com/collaborate)
[Subscribe](https://revenueoperations.com/blog/revops-roundup-june-28th-to-july-4th#ru-subscribe)
1. [Roundup](https://revenueoperations.com/blog)
2. /
3. 2025
4. /
5. Issue 74
Issue 74 · Week 27, 2025
# RevOps Roundup: *Week 27, 2025*
RevOps enthusiast ALERT! Dive into our weekly blog for the latest trends and a handpicked selection of free resources 🚀
*R*
Revenue OperationsRevenueOperations.com
Published **Tue 8 Jul 2025**
**4 min** to skim · **8** picks
###### The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
- [What to Read?](https://revenueoperations.com/blog/revops-roundup-june-28th-to-july-4th#Read)
- [What to Listen To?](https://revenueoperations.com/blog/revops-roundup-june-28th-to-july-4th#Listen)
- [What to Attend?](https://revenueoperations.com/blog/revops-roundup-june-28th-to-july-4th#Attend)
### **3 Reads You Don’t Want to Miss This Week**
#### [Catalyzing Revenue Transformation with AI Agents \[Blog\]](https://www.clari.com/blog/catalyzing-revenue-transformation-with-ai-agents/)
by [Clari](https://www.clari.com/?home_solutions=pipeline)
This article outlines how CIOs are becoming central to driving revenue transformation by implementing AI agents. These tools help forecast with greater accuracy, surface pipeline risks in real time, and prevent revenue leaks. The post also highlights best practices around data unification, an essential foundation for getting real value from AI.
Want to explore how AI can reshape your revenue process? Read the full article[here](https://www.clari.com/blog/catalyzing-revenue-transformation-with-ai-agents/).
#### [The Marketing Efficiency & Attribution Playbook: What Today’s CMOs Are Tracking\[Blog\]](https://nektar.ai/marketing-attribution-playbook/)
by [Nektar](https://nektar.ai/)
This playbook is a strategic guide for marketing and RevOps teams focused on performance and attribution. Key takeaways include:
\- Why pipeline cost efficiency is replacing MQL volume as a core metric
\- Attribution models by company maturity
\- How to improve campaign efficiency across complex B2B cycles
If you're rethinking your marketing performance metrics, this is a must-read. Access the full playbook[here](https://nektar.ai/marketing-attribution-playbook/).
#### [5 Best Sales Playbook Examples to Drive Revenue & Succeed \[Blog\]](https://www.revenue.io/blog/5-killer-sales-playbook-examples)
by [Revenue.io](http://revenue.io/)
Looking for inspiration to tighten your sales process? This article shares five well-built playbooks, from onboarding and email cadences to coaching guides, that can be easily tailored to your business. It’s a practical resource to help you drive consistency across your sales team.
Need ideas to strengthen your sales playbook? Dive into the examples[here](https://www.revenue.io/blog/5-killer-sales-playbook-examples).
[\[Back to Top\]](https://revenueoperations.com/blog/revops-roundup-june-28th-to-july-4th#Top)
### **3 Podcast Worth your Commute**
#### [Karthi Ratnam | Becoming a Revenue Architect \[Podcast\]](https://podcasts.apple.com/us/podcast/how-cliff-simon-drives-millions-by-simply-showing-up/id1639077208?i=1000715246582)
by [RevAmp by DealHub.io](https://podcasts.apple.com/ar/podcast/revamp-by-dealhub-io/id1519236809)
Karthi challenges the idea that RevOps should just manage systems—he argues that the function must evolve into a true revenue architect. He discusses:
\- The role of AI and how to integrate it responsibly
\- Metrics that actually show RevOps impact
\- How to avoid burnout while scaling operations
Curious about where RevOps is headed? Listen to the full episode[here](https://podcasts.apple.com/ar/podcast/karthi-ratnam-becoming-a-revenue-architect/id1519236809?i=1000709429221).
[](https://podcasts.apple.com/ar/podcast/karthi-ratnam-becoming-a-revenue-architect/id1519236809?i=1000709429221)
[How Cliff Simon Drives Millions by Simply Showing Up \[Podcast\]](https://podcasts.apple.com/us/podcast/how-cliff-simon-drives-millions-by-simply-showing-up/id1639077208?i=1000715246582)
by [The Revenue Formula](https://podcasts.apple.com/us/podcast/the-revenue-formula/id1639077208)
Cliff Simon walks through how in-person interactions—when done with purpose—are still one of the most effective ways to drive high-value opportunities. From events to relationship-building, this episode explores strategies that go beyond digital.
Want to rethink your offline GTM motion? Catch the episode[here](https://podcasts.apple.com/us/podcast/how-cliff-simon-drives-millions-by-simply-showing-up/id1639077208?i=1000715246582).
[](https://podcasts.apple.com/us/podcast/how-cliff-simon-drives-millions-by-simply-showing-up/id1639077208?i=1000715246582)
[How to Align RevOps & FP&A – with Seth London Senior Director of RevOps at Meltwater \[Podcast\]](https://podcasts.apple.com/us/podcast/85-how-to-align-revops-fp-a-with-seth-london/id1714314767?i=1000716043931)
by [RevOps Lab](https://podcasts.apple.com/us/podcast/revops-lab/id1714314767)
Perfect for planning season, this episode explores how RevOps can work hand-in-hand with finance. Seth London shares:
\- How to align KPIs across operations and FP&A
\- Weekly rituals to improve forecast reliability
\- Frameworks for prioritizing in fast-moving environments
Looking to strengthen the connection between RevOps and finance? Listen to the episode[here](https://podcasts.apple.com/us/podcast/85-how-to-align-revops-fp-a-with-seth-london/id1714314767?i=1000716043931).
[](https://podcasts.apple.com/us/podcast/85-how-to-align-revops-fp-a-with-seth-london/id1714314767?i=1000716043931)
[\[Back to Top\]](https://revenueoperations.com/blog/revops-roundup-june-28th-to-july-4th#Top)
### **2 Webinars to Add to Your Calendar**
#### [From the Booth to the Bank: How RevOps Can Drive Event ROI \[Webinar\]](https://www.revopscoop.com/event/booth-to-bank-revops-event-roi)
by [RevOps Co-op ft. Mobly](https://www.revopscoop.com/event/booth-to-bank-revops-event-roi)
This live session offers a practical approach to turning event leads into real revenue. From team structure to follow-up automation, you’ll get a detailed look at how to make your in-person events pay off.
Need to improve your post-event strategy? Register[here](https://www.revopscoop.com/event/booth-to-bank-revops-event-roi).
[From Gut Feel to GTM Gold: Using AI to Design Pain-Based Sales Territories \[Webinar\]](https://www.revopscoop.com/event/use-ai-design-pain-based-sales-territories)
by [RevOps Co-op ft. Boogieboard](https://www.revopscoop.com/)
A hands-on webinar showing how AI can be used to design sales territories based on customer pain, not just geography. It covers:
\- Contextual data to prioritize accounts
\- Predictive models to boost close rates
\- Territory planning workflows you can implement now
Want to rethink your territory strategy with AI? Save your spot[here](https://www.revopscoop.com/event/use-ai-design-pain-based-sales-territories).
*Which one will you dive into first?*
*Each week, we select articles, podcasts and important events in the income trading world. Bookmark this space and come back each week, we'll continue to filter out what's important in the RevOps world so you can focus on what really moves the needle.*
[\[Back to Top\]](https://revenueoperations.com/blog/revops-roundup-june-28th-to-july-4th#Top)
### Revenue Operations Newsletter
Actionable, in-the-trenches strategies for B2B revenue operations leaders. Click the button below to receive free monthly RevOps best practices.
[Up Your Game](https://revenueoperations.com/join)
In this issue
One issue a week
### Get the next issue before anyone else.
Every week: the picks, each with what's inside and why it's worth it.
Subscribe
Free · Weekly · One-click unsubscribe
Previous issues
- [*16 Oct* Week 41, 2026Discover curated RevOps content every week, including top blogs, …](https://revenueoperations.com/blog/revops-roundup-week-41-2026)
- [*9 Oct* Week 40, 2026Discover curated RevOps content every week, including top blogs, …](https://revenueoperations.com/blog/revops-roundup-week-40-2026)
- [*2 Oct* Week 39, 2026Discover curated RevOps content every week, including top blogs, …](https://revenueoperations.com/blog/revops-roundup-week-39-2026)
[All issues →](https://revenueoperations.com/blog)
Connectors
### The newsletter for people who sell through relationships.
Connectors is our second letter: one idea a week on partnerships, referrals and warm introductions.
[Read Connectors ↗](https://bit.ly/connectors-lp)
Free resources
### Templates, models and guides for RevOps teams.
The RevenueOperations.com resource library: free access, no pitch.
[Get free access ↗](https://bit.ly/revenueoperations-com-resources)
Seen something good?
Send a link worth sharing. If it makes the cut, you're credited in the issue.
[Submit a link](https://revenueoperations.com/collaborate)
[← Previous issue**RevOps Roundup: Weeks 16-17, 2025**](https://revenueoperations.com/blog/roundup-april-12th-25th-2025) [Next issue →**RevOps Roundup: Week 28, 2025**](https://revenueoperations.com/blog/revops-roundup-july-5th-to-11th-2025)
**RevenueOperations.com**[About](https://revenueoperations.com/about)[Contact](https://revenueoperations.com/contact)[Collaborate](https://revenueoperations.com/collaborate)[Get RevOps help](https://revenueoperations.com/revops-consulting)[LinkedIn](https://www.linkedin.com/company/revenueoperations/)[Privacy](https://revenueoperations.com/privacy)
**Read**[RevOps Roundup](https://revenueoperations.com/blog)[RevOps Recipes](https://revenueoperations.com/recipes)[Free resources](https://revenueoperations.com/join)[Masterminds](https://revenueoperations.com/masterminds)[GTM Tools](https://revenueoperations.com/gtm-tools)
**Directories**[RevOps blogs](https://revenueoperations.com/revenue-operations-blogs)[RevOps podcasts](https://revenueoperations.com/revenue-operations-podcasts)[RevOps courses](https://revenueoperations.com/revenue-operations-courses)[RevOps communities](https://revenueoperations.com/revenue-operations-communities)[RevOps influencers](https://revenueoperations.com/revenue-operations-influencers)[RevOps agencies](https://revenueoperations.com/revenue-operations-agencies)
© 2026 RevenueOperations.com
```json
{
"@context" : "https://schema.org",
"@id" : "https://revenueoperations.com/blog/revops-roundup-june-28th-to-july-4th#article",
"@type" : "BlogPosting",
"articleSection" : "RevOps Roundup",
"author" : {
"@id" : "https://revenueoperations.com/blog/author/revenue-operations#person",
"@type" : "Person",
"name" : "Revenue Operations",
"url" : "https://revenueoperations.com/blog/author/revenue-operations"
},
"dateModified" : "2025-10-22T13:18:14+0000",
"datePublished" : "2025-07-08T15:29:24+0000",
"description" : "RevOps enthusiast ALERT! Dive into our weekly blog for the latest trends and a handpicked selection of free resources 🚀",
"headline" : "RevOps Roundup: Week 27, 2025",
"image" : "https://23863766.fs1.hubspotusercontent-na1.net/hubfs/23863766/RevOps%20Round-up-Jul-08-2025-02-49-02-6118-PM.png",
"inLanguage" : "en",
"isPartOf" : {
"@id" : "https://revenueoperations.com/blog#blog",
"@type" : "Blog",
"name" : "RevOps Roundup: the weekly digest for revenue operations leaders",
"url" : "https://revenueoperations.com/blog"
},
"issueNumber" : 74,
"keywords" : [ "Blog" ],
"mainEntityOfPage" : {
"@id" : "https://revenueoperations.com/blog/revops-roundup-june-28th-to-july-4th",
"@type" : "WebPage"
},
"publisher" : {
"@id" : "https://revenueoperations.com/#org",
"@type" : "Organization",
"name" : "RevenueOperations.com",
"url" : "https://revenueoperations.com/"
},
"speakable" : {
"@type" : "SpeakableSpecification",
"cssSelector" : [ "#ru-lede", "#ru-body h3" ]
},
"url" : "https://revenueoperations.com/blog/revops-roundup-june-28th-to-july-4th",
"wordCount" : 862
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "BreadcrumbList",
"itemListElement" : [ {
"@type" : "ListItem",
"item" : "https://revenueoperations.com/",
"name" : "Home",
"position" : 1
}, {
"@type" : "ListItem",
"item" : "https://revenueoperations.com/blog",
"name" : "RevOps Roundup",
"position" : 2
}, {
"@type" : "ListItem",
"item" : "https://revenueoperations.com/blog/revops-roundup-june-28th-to-july-4th",
"name" : "RevOps Roundup: Week 27, 2025",
"position" : 3
} ]
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://revenueoperations.com/blog/revops-roundup-june-28th-to-july-4th#picks",
"@type" : "ItemList",
"itemListElement" : [ {
"@type" : "ListItem",
"name" : "Catalyzing Revenue Transformation with AI Agents",
"position" : 1,
"url" : "https://www.clari.com/blog/catalyzing-revenue-transformation-with-ai-agents/"
}, {
"@type" : "ListItem",
"name" : "The Marketing Efficiency & Attribution Playbook: What Today’s CMOs Are Tracking",
"position" : 2,
"url" : "https://nektar.ai/marketing-attribution-playbook/"
}, {
"@type" : "ListItem",
"name" : "5 Best Sales Playbook Examples to Drive Revenue & Succeed",
"position" : 3,
"url" : "https://www.revenue.io/blog/5-killer-sales-playbook-examples"
}, {
"@type" : "ListItem",
"name" : "Karthi Ratnam | Becoming a Revenue Architect",
"position" : 4,
"url" : "https://podcasts.apple.com/us/podcast/how-cliff-simon-drives-millions-by-simply-showing-up/id1639077208?i=1000715246582"
}, {
"@type" : "ListItem",
"name" : "How Cliff Simon Drives Millions by Simply Showing Up",
"position" : 5,
"url" : "https://podcasts.apple.com/us/podcast/how-cliff-simon-drives-millions-by-simply-showing-up/id1639077208?i=1000715246582"
}, {
"@type" : "ListItem",
"name" : "How to Align RevOps & FP&A – with Seth London Senior Director of RevOps at Meltwater",
"position" : 6,
"url" : "https://podcasts.apple.com/us/podcast/85-how-to-align-revops-fp-a-with-seth-london/id1714314767?i=1000716043931"
}, {
"@type" : "ListItem",
"name" : "From the Booth to the Bank: How RevOps Can Drive Event ROI",
"position" : 7,
"url" : "https://www.revopscoop.com/event/booth-to-bank-revops-event-roi"
}, {
"@type" : "ListItem",
"name" : "From Gut Feel to GTM Gold: Using AI to Design Pain-Based Sales Territories",
"position" : 8,
"url" : "https://www.revopscoop.com/event/use-ai-design-pain-based-sales-territories"
} ],
"name" : "RevOps Roundup: Week 27, 2025: this week's picks",
"numberOfItems" : 8
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Revenue Operations",
"url" : "https://revenueoperations.com/blog/author/revenue-operations"
},
"dateModified" : "2025-10-22T13:18:14.770Z",
"datePublished" : "2025-07-08T15:29:24.000Z",
"headline" : "RevOps Roundup: Week 27, 2025",
"image" : [ "https://revenueoperations.com/hubfs/RevOps%20Round-up-Jul-08-2025-02-49-02-6118-PM.png" ],
"mainEntityOfPage" : {
"@id" : "https://revenueoperations.com/blog/revops-roundup-june-28th-to-july-4th",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject"
},
"name" : "Revenue Operations"
}
}
```