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RevOps Roundup: Week 45, 2025

 

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Blog Posts:

 

AEO-Ready Website: Why Business Leaders Must Re-Architect Their Digital Presence Now for the AI Era [Blog]

By: Impulse Creative

What does your website look like through the eyes of an AI agent? This article argues that the shift from search-engines to agentic browsers is rewriting how businesses need to build their digital presence.

Read about:

- How AI agents (e.g., browser sidebars) are becoming the new gatekeepers in the buying process.
- The CLEAR Framework (Credibility, Leverage, Evidence, Alignment, Responsiveness) for making websites “Answer Engine Optimised”.
- Practical imperatives: deep site architecture, smart content and segmentation, structured data, omni-channel brand consistency. 


Readers will walk away with a more strategic view of their website, not as a brochure, but as a revenue-engine built for humans and AI agents. Read the full article here.

 

State of HubSpot 3.0: How The Best Do it Different - Panel Recap [Blog]

By: New Breed

Are you operating like the 6% who feel confident about hitting their revenue goals? This recap of the panel at INBOUND 2025 explores how top performers are evolving their GTM motion.

Highlights:

  • Reinvention over iteration: replacing old funnels with AI-first systems. 
  • Talent + AI: how human skills and internal agents are multiplying impact. 
  • Shift from individual leads to buying groups, brand prominence in an AI-inflected buyer journey.


If you’re reevaluating your GTM strategy and want insight into how the top firms are aligning people, data and platforms, this piece delivers. Read the full article here

 

Does Your Bad CRM Data Mean You Need a New CRM? [Blog]

By: RevOps Co-op

Is the answer to bad data really buying a new system? This article cuts through the impulse to “rip and replace” and digs into what really drives CRM health in a RevOps context.

Main takeaways include:

- The three real culprits behind bad data, outdated systems, weak governance, and neglected maintenance.
- When it truly makes sense to replace your CRM and when it’s better to fix your processes first.
- The hidden operational costs of migration, from dual licensing to retraining teams.

If you’re debating whether to overhaul your CRM or strengthen your internal framework, don’t miss this thoughtful read, it may save you a costly mistake. Check out the full post here.

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Podcast Episodes:

 

How Great Sellers Win - 7 Attributes of Top Performers [Podcast]

By: The RevOps Show

In a world increasingly dominated by automation, this episode cuts to the heart of what still separates high-performing sellers: seven key attributes that machines can’t replace. Hosted by Doug Davidoff and Jess Cardenas, the conversation argues that the art of selling remains essential even in the tech-driven era.

Key discussion points include:

  • Why mastering fundamentals like discipline and empathy matters more than ever.

  • How sellers balance structured process with genuine human connection.

  • The new relationship between high-tech tools and high-touch relationships.

If you’re focused on elevating your team’s performance and want a fresh take on what really drives sales success, this one’s worth a listen. Check out the full episode here.

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How Airbyte Hit $1B: The Open-Source, Community-First Playbook[Podcast]

By: The GTMnow Podcast

Can an open-source company really scale to a billion-dollar valuation? In this episode, host Sophie Buonassisi sits down with Michel Tricot, co-founder and CEO of Airbyte, to explore how a community-first approach powered one of the fastest-growing PLG companies in tech.

They discuss:

- How open-source adoption created organic demand and credibility.
- The transition from community traction to enterprise revenue.
- Why balancing transparency with governance became a growth advantage.

For anyone exploring product-led or community-driven GTM strategies, this is a must-listen. Listen to the full conversation here.

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The RevOps Archetype Matrix: Know Your Superpower [Podcast]

By: RevOpsAF The Podcast

Not all RevOps professionals approach their work the same way, and that’s a strength.

In this episode, host Matthew Volm, founder and CEO of RevOps Co-op, welcomes Jared Barol, GTM & RevOps strategist, to discuss the “Archetype Matrix” framework for identifying your operational superpower.

They explore how different archetypes,  the Systems Architect, Growth Catalyst, Insight Ops, and GTM Operator, shape how teams drive efficiency and alignment across departments.

If you’re building a RevOps team or charting your own career path, this framework is a valuable compass. Dive into the full episode here.

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Webinars:

 

Hallucination Management: Trust, But Verify [Webinar]

By: RevOps Co-op ft. Openprise

Co‑op on 18 November 2025 addresses precisely that: how hallucinations in large language models impact GTM operations and what RevOps teams can do to stay ahead. 
Key take-aways include:

- Why hallucinations occur and how they affect pipeline and ops workflows.
- Strategies to build verification layers, human review and auditability into your AI chain. 
- A framework for trustworthy AI in sales and marketing operations, beyond hype, into reliable execution.

If ensuring your AI-driven GTM processes maintain integrity is a priority, this session is a must-attend. Register for the event here.

 

Prompt like a pro: 6 ways RevOps teams are getting more from AI [Webinar]

By: Revenue Operations Alliance

Is your team still experimenting with AI prompts or are they actually producing measurable outcomes? In this live training from Revenue Operations Alliance scheduled for 11 December 2025 (11 am PT / 2 pm ET), RevOps and Marketing Ops leaders from Zapier share how prompting becomes a workflow advantage. 
What the session covers:

- Using prompts to automate deal-desk approvals, shed blockers and accelerate pipelines. 
- Cleaner data and smarter insights: prompts that shift data hygiene from headache to advantage. 
- A ready-to-use prompt library built for Salesforce GPT, ChatGPT and internal copilots.

If your goal is to turn AI hype into actual RevOps improvements, don’t miss this opportunity. Secure your spot here.

 

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