Blog Posts:
Outreach Q4 2025 Product Release: AI That Adapts to You [Blog]
Outreach’s Q4 2025 release introduces a more adaptive, AI-powered revenue workflow platform designed to help reps and RevOps teams operate with greater clarity and efficiency. This update focuses on deeper personalization, stronger automation, enhanced analytics, and richer data enrichment, all aimed at accelerating revenue cycles and improving execution across GTM teams. Highlights include:
- Personalized homepages that surface the actions and insights that matter most.
- A smarter Unified Assist that interprets signals across emails, calls, and pipeline.
- More advanced reporting for forecast movement and team-level performance.
- Expanded integrations and adaptive data rules with providers like ZoomInfo.
For RevOps teams looking to understand how AI is becoming embedded in day-to-day revenue workflows, this release offers a glimpse into the near future of GTM execution. Dive into the full article here.
The Complete Guide to Schema Markup for B2B Companies [Blog]
By: Atak Interactive
ATAK Interactive breaks down the rising importance of schema markup for B2B companies operating in an AI-driven search landscape. As search engines and AI models increasingly rely on structured data to understand context, relevance, and expertise, implementing the right schema types has become essential for visibility, credibility, and organic discoverability.
In this guide, you’ll explore:
- Why schema markup is becoming a must-have for B2B in 2026.
- The seven schema types every company should prioritize.
- How to implement, test, and measure schema without over-engineering it.
- Common pitfalls and how to avoid them.
For marketing ops and RevOps leaders focused on scaling organic performance, this guide provides a practical roadmap to future-proof your search strategy. Read the full piece here.
Top CaliberMind Alternatives for 2026: DreamData vs. HockeyStack vs. Funnel.io vs.Bizible vs. RevSure [Blog]
CaliberMind takes a candid look at the leading alternatives in the attribution and revenue analytics space, a must-read for RevOps teams reevaluating their data infrastructure for 2026. The comparison goes beyond surface-level features, focusing on scalability, data trust, architecture, and the operational realities of adopting each platform.
This breakdown covers:
- Strengths and limitations of Dreamdata, HockeyStack, Funnel.io, Marketo Measure, and RevSure.
- How each tool handles data integrity, visibility, and cross-team alignment.
- Which platforms scale cleanly as your GTM engine becomes more complex.
If your team is rethinking its measurement stack or planning re-platforming in the year ahead, this analysis offers clear guidance on what to look for and what to avoid. Explore the full evaluation here.
Podcast Episodes:
The Best Use Cases for AI in GTM [Podcast]
By: GTM Science - A show for GTM and RevOps leaders
In this episode, Eddie Reynolds sits down with Rachael Bueckert to unpack how AI is reshaping GTM and RevOps workflows, not as hype, but as a tool that only works when strong processes already exist. Together, they explore how teams can turn AI into a real operational advantage rather than an experiment that never makes it past the pilot phase.
In this conversation, they dive into:
- How AI is transforming account research and outreach personalization.
- The impact of AI on customer health scoring and expansion motions.
- Why most AI initiatives fail without clear processes, clean data, and cross-team alignment.
If you're aiming to move from “AI curiosity” to practical adoption inside your revenue engine, this episode offers frameworks you can apply immediately.
Listen to the full episode here.
Why RevOps Roadmaps Fail and How to Fix It [Podcast]
In this episode, Camela Thompson, co-host at RevOpsAF, sits down with Jacki Leahy to dive into why so many RevOps roadmaps fall apart.
Jacki leverages her experience in RevOps consultancy to highlight how teams get trapped doing tickets rather than driving strategy, and how they can reset to become trusted advisors instead of task-handlers.
The conversation flows around the reality of operating in growth-stage organisations where priorities shift and chaos is the norm. Camela and Jacki explore how to build adaptive roadmaps, how to gain executive buy-in (hint: start with the CFO), and how to avoid burnout by staying focused on impact rather than activity.
If you feel your roadmap is more reactive than strategic, this episode provides the mindset and tactics to shift from firefighting to influencing.
Tune into the full episode here.
The Power of Honest Feedback with Klemen Hrovat [Podcast]
By: RevOps 500
Host Sajeel Qureshi interviews Klemen Hrovat, co-founder of Sellestial, in a candid conversation about building a SaaS product, iterating based on real user feedback, and operationalising data & AI in RevOps. Klemen shares how what started as one product evolved after listening to customers, pivoting deeply, and learning how critical data hygiene and honest feedback are for growth.
Key take-aways:
- The realization that their initial product didn’t meet market needs came after 11 months of development.
- Honest feedback wasn’t just helpful, it became the core guide to strategy and iteration.
- Clean, reliable data is a non-negotiable foundation for any AI-enabled sales or operations workflow.
- Building relationships with users, listening to pain points, and adjusting quickly are major differentiators.
If your focus is on scaling RevOps, data maturity, or enabling AI-driven workflows, this episode brings a refreshing lesson: success often comes from humble listening, not just bold automation. Listen to the full discussion here.
Webinars:
How AI Is Redefining Account Data and Planning for RevOps Teams [Webinar]
This session, led by Anders Krohn (Kernel) and Ramy Atassi (Pigment), focuses on how modern RevOps teams are rethinking account data architecture and connecting it directly to planning and territory management. The conversation highlights how AI is reshaping territory design, account hierarchies and segmentation, while also explaining where human context still drives the most impact.
Key topics include:
- How accurate account data influences territory structure, quota planning and resource allocation.
- Approaches for managing complex multi-entity account models and hierarchies.
- Where AI adds value in account mapping, forecasting and segmentation — and where it doesn’t.
- What it takes to make CRM data reliable enough for planning and executive decision-making.
A valuable webinar for RevOps professionals who want to strengthen the connection between account data, AI capabilities and scalable GTM planning.
Save your place here.
Mastering the Revenue Cycle: The Key Moments and Metrics That Drive Growth [Webinar]
By: RevOps Co-op
Featuring Steve Busby (CEO) and Ashmi Pancholi (Partner, Revenue Operations Associates), this webinar breaks down the revenue cycle through the lens of the bow-tie model, emphasizing the business fundamentals that support consistent recurring revenue. The session highlights the cross-functional responsibilities involved in the cycle and the KPIs that reveal inefficiencies and opportunities for improvement. This session cover:
- How to align RevOps processes with the buyer’s journey instead of internal team structures.
- The roles and ownership of Sales, Marketing, CS, Product, IT/Ops and Finance across the revenue cycle.
- The metrics that quantify impact, identify friction and support strategic decision-making.
- High-leverage moments in the revenue cycle that generate outsized business results.
- Methods for prioritizing improvements and accelerating operational effectiveness.
This webinar is especially relevant for teams looking to refine their GTM engine and strengthen the connective tissue between processes, data, teams and outcomes. Register here.
