How HubSpot’s Prospecting Agent is Changing the Game for Smarter, Scalable Sales Outreach [Blog]
What if your sales team started the day with a pre-built list of in-market accounts and tailored email sequences?
HubSpot’s new Prospecting Agent combines intent data and automation to make that possible, reshaping how teams generate and prioritize leads. The article explains how this AI-driven feature uses both first- and third-party data to identify high-intent prospects, automatically assign them to reps, and generate personalized outreach. It also addresses the challenge of maintaining authenticity and brand voice while scaling outbound efforts showing how efficiency and human connection can coexist when workflows are properly designed.
Visit the full article to see how HubSpot’s Prospecting Agent can help RevOps teams spend less time building lists and more time closing deals.
What Are The Uses of Sales AI Assistants in 2025 [Blog]
Revenue.io
Sales AI assistants are no longer futuristic they’re essential. This article explores how they’re reshaping sales operations through automation and real-time intelligence:
- Automating admin work like call logging and CRM updates.- Offering instant coaching by analyzing live conversations and buyer intent.
- Powering more accurate forecasts through deal insights and activity tracking.
- Enabling personalization at scale and stronger alignment across marketing, sales, and success teams.
Visit the full article to learn how top-performing organizations are using AI assistants to boost productivity, accuracy, and growth across every stage of the revenue cycle.
A RevOps How-To: Boosting Sales Forecasting Accuracy [Blog]
Forecasting shouldn’t rely on gut feeling.
This article outlines how RevOps teams can make predictions more reliable through cleaner data, structured reviews, and shared accountability. It looks at the risks of traditional methods based on stage probability or rep intuition and emphasizes the need to integrate signals from marketing and customer success into one source of truth. It also introduces the use of Mutual Action Plans and Digital Sales Rooms as concrete forecasting inputs, tracking buyer engagement and deal progress with greater accuracy.
Visit the full article to discover how a disciplined, data-driven approach can turn your forecasts into dependable planning tools.
Why 52% of New Revenue Now Comes From Existing Customers [Podcast]
More than half of new revenue now comes from existing customers and that shift is redefining how RevOps leaders approach growth. Ben O’Mathuin shares how this change impacts alignment, coaching, and long-term value creation:
- Aligning sales and customer success around shared expansion goals.- Coaching post-sales teams to identify and pursue upsell opportunities.
- Engaging the C-suite to deepen relationships and drive business outcomes.
- Turning customer success from a retention metric into a true revenue engine.
The episode offers a fresh look at what happens when customer success becomes the front line of growth and how RevOps can turn every renewal into the start of a new deal.
Listen to the full episode to uncover how top-performing teams are fueling expansion from within their existing base.
How to Create a $5M ARR AE with AI [Podcast]
What does it take to build an Account Executive capable of generating $25 million in annual recurring revenue? In this episode, the discussion centers on how AI is transforming the sales role from automating workflows to amplifying deal insights and decision-making while still keeping the human element front and center.
- Using AI to surface buyer signals, forecast deal health, and automate repetitive tasks.- Redefining coaching models to help AEs handle larger, more complex pipelines.
- Maintaining authenticity and trust while leveraging automation at scale.
- Tracking performance through metrics like deal velocity, win rate, and efficiency gains driven by AI.
It’s a forward-looking conversation that shows how the right mix of AI and human skill can elevate sales performance far beyond traditional limits. Listen to the full episode to learn how leading RevOps teams are shaping the next generation of high-performing AEs.
Why your MQLs Aren't Converting [Podcast]
GTM Science - A show for GTM and RevOps leaders
Why do so many Marketing Qualified Leads look great on paper but fail to turn into real revenue? This episode dives into the core reasons behind that gap, from unclear lead definitions and inconsistent follow-up processes to poor handoff between marketing and sales. It explores how tightening SLAs, improving segmentation by intent and customer fit, and adding operational accountability can dramatically increase conversion rates.
It’s a sharp reminder that success isn’t about generating more leads, but about creating the right structure to move them efficiently through the funnel. Listen to the full episode to learn how RevOps teams are turning stagnant MQLs into real, measurable pipeline growth.
Revenue Operations Festival [Webinar]
Join 800+ revenue leaders for this one-day virtual event, which curates the best sessions from ROA’s 2025 summit series. It’s designed for RevOps professionals looking to sharpen their strategy around AI, data-driven insights and GTM execution. virtual.revenueoperationsalliance.com
In this session you’ll explore how to:
- Implement customer-first pricing and renewal strategies (with a case spotlight on Trustpilot).- Design RevOps operating models that appeal to investors (via insights from Microsoft).
- Master territory planning and GTM alignment (with learnings from SailPoint).
This is a strong opportunity to capture strategic frameworks from seasoned RevOps leaders and apply them directly to your revenue operations playbook. Register or learn more about the event here and see how you can leverage this festival to drive meaningful change in your organisation.
Consumption Forecasting: What RevOps Needs to Know [Webinar]
If your company is embracing or already operating a usage-based revenue model, you’ll want to pay attention to this upcoming event.
Greg Lewis and Amy Osmond Cook walk through what consumption forecasting is, why it’s becoming just as critical as traditional pipeline forecasting, and how to build it into your existing workflows. They tackle the key differences between pipeline and usage forecasting, identify common pitfalls (like unpredictable buyer behaviour), and offer actionable steps to integrate consumption data into systems like Salesforce for more accurate, confident planning.
Register for the webinar and dive into the full session to equip your RevOps team with the insights and tools needed to forecast consumption-based revenue with greater precision.
Looking Ahead
RevOps isn’t just about optimizing numbers it’s about creating the rhythm that keeps a business moving forward. The ideas shared this week highlight how precision, focus, and collaboration can turn scattered efforts into steady growth. As you step into the next week, think about one process you can make smoother or smarter small improvements build lasting impact.
See you next week for more RevOps perspectives.
