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RevOps Roundup: Week 44, 2025

 

RevOps Round-up-week-44-2025
 
 

Blog Posts:

 

AI, Data, & Orchestration Updates in LeanData’s October 2025 Release [Blog]

By: LeanData

LeanData’s newest update highlights how smarter automation and AI-driven orchestration are reshaping RevOps. The release introduces tools that bring more visibility and precision to GTM operations, from Custom Signals that capture intent data across Salesforce objects to AI features that summarize and compare routing graphs for better governance. Learn about:

- Clearer documentation and transparency through AI Graph Summary and Graph Comparison
- Bulk record handling with Collections
- Smarter scheduling and assignment via BookIt

Want to see how these updates can help your team orchestrate faster and cleaner processes? Read the full post here to explore how LeanData is turning operational complexity into coordinated growth.

 

Why Flat Data Fails: The Hidden Governance Debt Behind Spreadsheets and Flat Files [Blog]

By: Syncari

Spreadsheets may feel like the fastest way to manage data, but they’re often a hidden liability. Syncari’s latest piece dives into the “governance debt” behind flat files those unmanaged exports and CSVs that quietly erode trust in your data. Without version control, validation, or context, RevOps teams risk losing visibility into how decisions are made.

The post explores how integrated data platforms can:

- Preserve context and data lineage
- Maintain schema consistency across systems
- Prevent duplication and quality drift before they cause damage

If your RevOps stack still relies on manual files, don’t miss this one. Read the full article to learn how governed data pipelines can protect accuracy, accountability, and confidence across your GTM systems.

 

Focus Over Fantasy: This is How You Build Your 2026 GTM Plan (step-by-step) [Blog]

By: GTMonday by GTM Partners

Too many GTM plans are built on inflated TAM numbers. This GT Monday edition urges operators to refocus on the Total Relevant Market (TRM) the part of the market you can truly reach and serve.

It breaks down how defining TRM grounds every strategic decision, from segmentation and pricing to forecasting and headcount planning, keeping teams aligned on achievable growth.

It’s a practical reminder that relevance beats ambition when it comes to sustainable scaling. Read the full edition to learn how redefining your market reality can make your 2026 plan both sharper and more attainable.

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Podcast Episodes:

 

Annual Planning – Common Pitfalls & How to Fix Them [Podcast]

By: RevOps Lab

Annual planning can easily become a time sink especially when GTM, finance, and operations aren’t aligned. This episode from RevOps Lab dives into the recurring traps that slow teams down, from unrealistic growth assumptions to disjointed forecasting and headcount planning.

The hosts share how RevOps leaders can bring structure and adaptability to the process through:

- Early cross-functional alignment between GTM, FP&A, and People Ops
- Realistic modeling for capacity, ramp, and attrition
- Shifting from rigid annual plans to dynamic execution frameworks

Looking to make your next planning cycle smoother and more predictable? Listen to the full episode to learn practical fixes that keep strategy and execution in sync all year long.

RevOps Podcast


 

How ZoomInfo Built a $1B RevOps Engine, The Operating Cadence Behind Breakout Growth | Tessa Whittaker [Podcast]

By: The GTMnow Podcast

ZoomInfo didn’t just scale its revenue it built a RevOps machine that powers consistent growth. In this conversation, Tessa Whittaker, VP of RevOps, breaks down the operational design behind a billion-dollar engine that runs on data, automation, and a strong operating rhythm.

The discussion covers:

- The role of process orchestration in aligning GTM motions
- How AI-driven workflows unlock predictable pipeline
- Lessons from ZoomInfo’s transformation from manual ops to a unified RevOps core

Want to see how a global leader operationalized growth at scale? Tune in to the full episode for a behind-the-scenes look at how RevOps can drive both efficiency and acceleration.

RevOps_Podcast


 

Thinking of Founder-Led Marketing? Do This First [Podcast]

By: Pipeline Visionaries

Founder-led marketing has become one of B2B’s most authentic growth levers—but it’s often misunderstood. This episode explores how founders can leverage their voice and story to humanize brand engagement and strengthen market trust.

Key insights include:

- Why authenticity outperforms polished campaigns on channels like LinkedIn
- How to balance founder visibility with scalable marketing structure
- The first steps to build a sustainable founder-led motion that fuels pipeline

If you’re considering a founder-driven strategy, listen to the full episode to learn how to turn personal narrative into a repeatable growth asset.

RevOps_Podcast

Webinars:

 

RevOps stories: Predictable growth with AI - Lessons from Personio & Gong [Webinar]

By: Revenue Operations Alliance

This full-day virtual experience brings together 800+ revenue ops, GTM, analytics and strategy leaders to access the top-rated sessions of the year from ROA’s summit series. 

Attendees will explore how to:

- Implement customer-first pricing and monetization frameworks (with brands like Trustpilot) 
- Design RevOps operating models that impress investors and scale (with insights from Microsoft) 
- Master sales territory planning and operations effectiveness (with case studies from SailPoint) 
- Spot pipeline risks, adopt flexible sales strategies and translate intelligence into action across the revenue engine.
 
If you’re looking to sharpen your RevOps program and align data, people and process toward predictable revenue growth, register for the full event here and secure access to the curated agenda and speaker lineup.

 

RevOps Reality Check: Building a Data Foundation That Wins in 2026 [Webinar]

By: RevOps Co-op

This upcoming webinar is designed to help RevOps professionals prepare their GTM engine for scale in 2026 by focusing on the often-neglected data foundation beneath it.

According to the event overview, the average Go-to-Market tech stack includes over 34 tools, and 82% of RevOps leaders identify data silos as a major bottleneck. Moreover, 95% of AI initiatives fail due to an insufficient foundational data infrastructure.

Participants will explore:

- What “revenue unification” really means, and how it underpins scalable growth
- The critical data components required to support predictable revenue (rather than one-off wins)
- How to make sense of fragmented datasets and move from data chaos to clarity
- A 3-step framework for transforming GTM execution, and how to better equip front-line sellers with the intelligence they need to succeed won’t just be theory it’s operational. 

If you’re looking to fortify your RevOps stack for growth in 2026, and ensure that your data setup becomes an asset, not an obstacle register for the live session here to get ahead of the data issues before they slow you down.

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