Blog Posts:
How does trust impact AI adoption? And what vendors can do to turn it into a competitive advantage
Are revenue teams delaying or canceling AI initiatives due to trust concerns even when leadership pressure to adopt is high? A new survey of over 2,000 business leaders reveals that trust barriers around data privacy, explainability, and governance are significantly slowing AI scaling in sales and RevOps functions.
The article explores:
- Key distrust drivers including data security (34%), lack of AI explainability (30%), and insufficient vendor transparency
- Revenue impact of stalled deployments — with 75% of leaders missing transformational gains in win rates, sales cycles, and efficiency
- What vendors must do to build trust through transparency, embedded controls, and enterprise-grade security
To understand how trust can become a competitive advantage in AI adoption for revenue teams, explore the full article here.
Planning Got Faster. Execution Didn’t. What That Means for Incentive Comp in 2026
Why does incentive compensation planning move faster than execution in most organizations? This report reveals critical gaps between strategy and real-world payout processes that directly affect revenue performance and rep productivity.
Key trends and findings:
- Execution lags with 39% of organizations taking 1–2 months to implement plan changes
- AI adoption is rising (81% use it in some capacity), but only 28% use it extensively — with extensive users reporting much higher preparedness for market shifts
- High payee trust (91%) coexists with frequent payout errors (64%), while improving payee experience correlates with stronger revenue growth
To align incentive compensation execution with 2026 realities, read the complete report here.
Enterprise GTM Intelligence Shift: From Data for All to Insights by Role
Is giving everyone access to the same data creating more confusion and risk than value in your GTM stack? Leading enterprises are shifting from broad data access to role-specific insights with proper governance and tailored dashboards.
The piece discusses:
- Hidden risks of the “analytics free-for-all” including security issues and irrelevant data overload
- The move toward responsible data democratization with granular access controls
- Building role-based dashboards and embedded training to drive higher adoption and clearer decision-making
To adopt the new standard for GTM intelligence in B2B organizations, read the full article here.
Podcast Episodes:
What your first 90 days in a senior RevOps role actually look like with Tana Jackson
What does the reality of stepping into a senior RevOps role look like at scale? Tana Jackson shares her non-linear career path and the immediate priorities she set during her first 90 days at Motorola.
The episode covers:
- Transitioning into a large-scale RevOps environment
- Key focus areas and quick wins in the critical first quarter
- Practical lessons for establishing credibility and impact fast
To hear what the first 90 days in senior RevOps really involve, listen to the full episode here.
Why 84% of Revenue Upskilling Programs Fail (And What Elite Teams Do Instead)
Why do most sales and revenue upskilling initiatives fail to create lasting behavior change? This episode reveals that 84% of programs don’t deliver results and breaks down what high-performing teams do differently.
Key discussion points:
- Common reasons revenue upskilling programs fall short
- The 15-step operating system used by elite teams for durable skill building
- How to install reinforcement mechanisms and reduce performance variance
To learn how to build effective revenue upskilling programs, listen to the full episode here.
Why Marketing Can't See Its Own Impact (The Answer is in Your RevOps Setup)
Why does marketing often struggle to prove its contribution to pipeline and revenue? The root cause frequently lies in how RevOps structures CRM data, stage definitions, and sync processes.
The conversation explores:
- How “Stage Zero” in CRM breaks win rate calculations and hides marketing’s influence
- Issues with one-directional MAP/CRM syncs that make active pipeline invisible to marketing
- Why the traditional demand waterfall fails modern buyer journeys
To uncover how your RevOps setup affects marketing visibility, listen to the full episode here.
Webinars:
My Marketing Manager is now in charge of RevOps. Now what?
How are marketing leaders stepping up to take greater ownership in revenue and RevOps conversations?
This LinkedIn event examines the evolving role of marketing managers in driving cross-functional impact and measurement.
To gain insights into the shifting dynamics between marketing and RevOps leadership, access the event recording here.
The Marketing Control Tower: Attribution’s Emerging Role in 2026
By: RevOps Co-op ft. CaliberMind
What will attribution look like as marketing evolves into a true control tower for revenue operations in 2026?
This session explores the rising strategic importance of attribution and multi-touch measurement.
Key topics include:
- The changing role of attribution in modern GTM
- Building a marketing control tower for better visibility and accountability
- Emerging best practices for 2026 measurement frameworks
To explore attribution’s future role in RevOps, join or watch the session here.
