Blog Posts:
HubSpot Contracts Object: What RevOps Teams Need to Know
Are you still managing contracts outside of HubSpot or dealing with fragmented quote-to-cash processes? HubSpot’s native Contracts Object is a meaningful step forward, bringing contract management directly into the CRM and helping close the gap between sales and post-sale operations.
This detailed article explains what the Contracts Object is, how it integrates with quotes, deals, billing, and subscriptions, and why it is particularly valuable for RevOps teams. It covers practical use cases, implementation considerations, data modeling best practices, renewal workflows, and how it reduces spreadsheet drift and improves visibility.
To create a cleaner source of truth for committed revenue and post-sale execution, read the full article here.
Backstory (formerly People.ai) Alternatives: 10 Options for 2026
People.ai rebranded to Backstory and repositioned as a “Revenue Answers Platform,” but many teams are actively looking for alternatives that better fit their current needs in revenue intelligence.
This updated 2026 guide compares the top 10 options in the market, evaluating strengths in activity capture, AI signals, CRM integration, and support for both human users and AI agents. It includes clear recommendations based on company size, tech stack, and specific goals like forecasting accuracy or compliance.
To choose the right revenue intelligence solution for your team, explore the full comparison here.
The Ultimate Spam Remediation Guide for Email and Phone in 2026
Your outbound efforts are being blocked on two fronts: emails landing in spam folders and phone calls being labeled or silently blocked by carriers. This is dramatically reducing connect rates and effectiveness in 2026.
This comprehensive guide delivers a step-by-step remediation playbook covering email deliverability (authentication, domain reputation, list hygiene) and caller reputation management (STIR/SHAKEN, Voice Integrity, calling habits). It includes practical tools, monitoring strategies, and platform-level protections.
To protect your outreach channels and restore strong deliverability and connect rates, read the full guide here.
Podcast Episodes:
Building Franchise Systems: Mastering Scale, Culture & Economics | Alison McElroy
Scaling a business through franchising while maintaining strong culture and operational consistency is one of the most complex challenges in business growth. This episode explores what it really takes to build and manage successful franchise systems at scale.
The conversation dives into key lessons from building franchise models, the critical importance of standardized systems, training programs, and culture preservation, the most common pitfalls teams face during expansion, and leadership principles that help manage distributed operations effectively without losing control or quality.
For leaders considering or already executing a franchise strategy, this episode offers practical, battle-tested insights. Listen to the full episode here.
AI and Go-to-Market Tips with Steve Harding, SVP of International at Clari + Salesloft
Reaching the true economic buyer remains one of the hardest and most valuable challenges in complex B2B sales. This episode breaks down a clear, actionable 5-step framework designed to improve access and significantly increase win rates.
The discussion covers how to accurately identify the real economic buyer versus influencers, how to build credible reasons to engage at the executive level, proven techniques for navigating gatekeepers and complex stakeholder maps, and practical ways RevOps can support better buyer access strategies across the revenue organization.
For sales and RevOps leaders looking to break through to higher-level decision makers and close more strategic deals, this episode is packed with tactical advice. Listen to the full episode here.
How to move RevOps from tactical to strategic. With Avi Ryan
Many RevOps teams stay stuck in tactical execution and firefighting mode instead of driving true strategic impact. In this episode, Avi Ryan shares practical advice on how to elevate the RevOps function and become a key strategic partner to the business.
The conversation explores the shift from support role to strategic influencer, how to build credibility with leadership and cross-functional teams, prioritizing high-leverage initiatives over day-to-day tasks, and creating systems that enable long-term revenue growth rather than just keeping the lights on.
For RevOps leaders who want to move from tactical to strategic and increase their influence and impact, this episode delivers clear, actionable guidance. Listen to the full episode here.
Webinars:
Build vs. buy: What revenue teams get wrong in AI decisions
AI has made building tools look cheaper and faster than ever, tempting many revenue teams to roll up their sleeves and build everything in-house. However, far too often these teams end up with high-maintenance solutions, ongoing technical debt, or tools that never get fully adopted by the organization.
This session brings together experienced revenue leaders who regularly face this decision. They share the critical questions you must ask before committing, the hidden costs and risks that most teams overlook, why the smartest organizations rarely go all-in on build or all-in on buy, and a practical framework to build a balanced AI roadmap that actually delivers results.
For revenue leaders who want to stop wasting time and budget on the wrong AI investments, this is a must-attend session. Join here to gain clarity and confidence in your technology decisions.
Centralize first: Why 89% of GTM agents never ship
Despite the abundance of AI tools available today, most GTM teams still have zero agents in production. The problem isn’t the technology, it’s that teams rush to build agents before putting the right foundational systems in place.
In this high-value session, you’ll discover why centralizing data and decisions first is the missing ingredient for success. You’ll learn a clear four-level AI maturity model to benchmark your team, the five critical decisions that determine whether agents actually ship and deliver value, why skipping centralization almost always leads to failure, and real-world examples from teams that got it right and are now pulling ahead.
If you want to move beyond AI pilots and start shipping agents that actually work at scale, this session will give you the practical roadmap you need. Save you place to stop the 89% failure rate and build real GTM AI capability.
