Blog Posts:
How to Find and Reach Companies with HubSpot Buyer Intent [Blog]
Are your RevOps teams missing high-intent buyers because they rely only on form fills? HubSpot Buyer Intent uncovers anonymous company visitors and their research topics, turning passive signals into proactive revenue opportunities.
The guide explains how to configure and use Buyer Intent in HubSpot: tracking site visits and external searches, setting up to 10 custom criteria (e.g., pricing page views, repeat visits), filtering by company size/industry, and routing alerts to sales. Benefits include surfacing 3x more in-market accounts, improving lead quality, enabling timely personalized outreach, and boosting conversion through better prioritization and automation.
To start using HubSpot Buyer Intent for stronger pipeline generation and GTM efficiency, read the complete guide here.
Executive vs. Practitioner AEO Dashboards: What Each Team Should Actually See [Blog]
One dashboard for everyone creates confusion: executives get lost in tactical details they don’t need, while practitioners miss the granular insights required to act quickly. This post makes a strong case for building separate AEO (AI Engine Optimization) dashboards tailored to each role, so executives see high-level outcomes and practitioners get the diagnostics they need to optimize.
Executive Dashboard (monthly/quarterly view)Gives leadership the big-picture confidence they want: brand presence in AI search, share of voice vs. competitors, citation growth, LLM referral traffic & conversions, attributed pipeline/revenue, and strategic coverage across funnel stages.
Practitioner Dashboard (weekly tactical view)Delivers the actionable details needed to improve: prompt-level performance and volatility, citation breakdowns by URL and competitor, most influential pages and optimization gaps, agent traffic patterns (ChatGPT, Perplexity, etc.), and conversions tied to specific AI referrals.
Separate views eliminate noise, align day-to-day work with strategic goals, and make AEO’s real business impact (higher-quality traffic, stronger brand authority, measurable revenue contribution) crystal clear.
To discover exactly how to design dashboards that give executives quick confidence and practitioners real control, read the full article here.
How to Stop Bots From Filling Out Website Forms [Blog]
Bot submissions flood CRMs with fake data, distorting lead quality and wasting sales time. This resource details why bots exploit forms and how to block them without hurting real conversions.
Key solutions cover CAPTCHA/reCAPTCHA, honeypot fields, input validation (domain checks, conditional logic), rate limiting/IP blocking, WAFs, and email verification/double opt-in. These protect data hygiene, reporting accuracy, forecasting, and attribution while maintaining GTM flow.
To clean up your lead data and restore trust in metrics, check out the practical guide here.
Podcast Episodes:
Why AI Doesn’t Wait for Perfect Data with Stuart Watson, Head of RevOps at ResolveAI [Podcast]
Many RevOps teams delay AI adoption waiting for clean, perfect data, yet the real world rarely delivers that luxury. In this episode, Stuart Watson from ResolveAI explains how autonomous AI agents can clean messy account data on the fly, using tools like Claude Code to build territories, internal dashboards, and custom workflows without waiting for ideal conditions.
The conversation covers the shift from “AI-ready” perfectionism to agentic execution, managing a digital workforce of agents, evolving RevOps skills for faster iteration, and unlocking immediate value in revenue operations even with noisy or incomplete datasets.
Listeners will walk away with practical tactics to deploy AI confidently today, reduce data debt, and accelerate GTM execution regardless of current data maturity.
To learn how to move forward with AI in imperfect environments, listen to the full episode here.
AI and RevOps: The Disciplines Behind Predictable Revenue [Podcast]
Predictable revenue isn’t just about better forecasts, it’s built on consistent daily and weekly disciplines that most teams overlook. This episode dives into the operational rhythms (weekly portfolio triage, monthly capacity reviews, AI-assisted trust heat maps) that turn AI from a shiny tool into a reliable revenue driver.
The hosts explore how AI variability challenges traditional habits, the importance of proactive battle rhythms over reactive fixes, and how disciplined execution creates compounding gains in pipeline health, forecast accuracy, and team alignment.
Listeners will gain a clear playbook for embedding AI into repeatable processes that make revenue more predictable and less dependent on heroics.
To build disciplined, AI-powered habits that drive sustainable revenue performance, tune into the discussion here.
The RevOps Identity Crisis [Podcast]
RevOps has become a catch-all title that absorbs administrative tasks, diluting its strategic impact and creating confusion in the job market. This candid episode unpacks the identity crisis: why RevOps roles are flooded with tactical work, the rise of Go-to-Market Engineering as a more focused alternative for AI/tooling expertise, and the shrinking gap between 7,000 RevOps titles and only 1,200–1,400 true GTM Engineering positions.
The hosts discuss career positioning (strategic vs. technical), the value of community and networking for visibility, and how RevOps professionals can reclaim ownership of high-leverage outcomes instead of being the department of last resort.
Listeners will leave with clarity on where RevOps is heading, how to position themselves for strategic influence, and practical steps to advance their career in the evolving revenue operations landscape.
For honest insights on navigating the RevOps identity shift and building a future-proof career, check out the full episode here.
Webinars:
Most B2B teams are confident in their go-to-market strategy. Far fewer are confident in their execution [Webinar]
Strategy confidence is high in B2B teams, but execution confidence is low, and that's the real growth bottleneck today. This live webinar on February 25, 2026 dives into why execution breaks down even when plans look solid, especially as buyer journeys get more complex with larger buying committees and signal overload. Key topics include:
- The four main failure points in GTM execution
- Shifting from sales process to true buyer journey anchoring
- Priority areas for ops leaders to improve coordination
- High revenue impact when teams finally get execution right
Attendees will gain practical insights to diagnose execution gaps, redesign systems for better cross-team coordination, and prioritize high-leverage fixes that close the strategy-to-execution gap and drive faster, more predictable revenue growth.
To bridge the execution gap and unlock real GTM performance, save your place here.
RevOps for the Full Client Lifecycle [Webinar]
RevOps often stops at pre-sales, but predictable growth in tech and professional services requires extending scientific rigor across the entire client lifecycle from first touch to third renewal. This webinar series shows how AI can operationalize RevOps post-sale for scaling firms beyond $50M/$250M revenue. Learn about:
- Scaling realities and limitations of traditional models
- Four AI-powered strategies (productization, outcome-based pricing, enhanced client intelligence, predictive expansion)
- Moving from gut-feel account management to real-time sentiment-driven growth
- Building a unified commercial system that captures hidden revenue and eliminates intuition dependency
Participants will walk away with actionable frameworks, case studies, and blueprints for AI-integrated RevOps that enable sustainable scaling, better client outcomes, and predictable expansion without sacrificing quality or personal touch.
To operationalize AI across the full lifecycle and turn RevOps into a true growth engine, explore the webinars and resources here.
