---
title: "RevOps Roundup: August 24th to 30th, 2024"
description: RevOps enthusiast ALERT! Dive into our weekly blog for the latest trends and a handpicked selection of free resources 🚀
image: https://revenueoperations.com/hubfs/RevOps%20Round-up-2-Aug-30-2024-01-27-11-7791-PM.png
---

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1. [Roundup](https://revenueoperations.com/blog)
2. /
3. 2024
4. /
5. Issue 52

Issue 52 · August 24th to 30th, 2024

# RevOps Roundup: *August 24th to 30th, 2024*

RevOps enthusiast ALERT! Dive into our weekly blog for the latest trends and a handpicked selection of free resources 🚀

*R*

Revenue OperationsRevenueOperations.com

Published **Fri 30 Aug 2024**

**5 min** to skim · **9** picks

 

![RevOps Round-up](https://revenueoperations.com/hs-fs/hubfs/RevOps%20Round-up-2-Aug-30-2024-01-27-11-7791-PM.png?width=2000&height=1125&name=RevOps%20Round-up-2-Aug-30-2024-01-27-11-7791-PM.png)

###### The RevOps roundup curates the best weekly content from revenue operations leaders around the global.

- [What to Read?](https://revenueoperations.com/blog/roundup-august-24th-30th-2024#Read)
- [What to Listen To?](https://revenueoperations.com/blog/roundup-august-24th-30th-2024#Listen)
- [What to Attend?](https://revenueoperations.com/blog/roundup-august-24th-30th-2024#Attend)

### **What to Read?**

 

#### [9 Proven Strategies to Effectively Close the Lead Conversion Gap \[Blog\]](https://breadcrumbs.io/blog/close-the-lead-conversion-gap/)

by [Breadcrumbs](https://breadcrumbs.io/)

Explore effective strategies for bridging the gap in lead conversion in this compelling blog post. The article delves into:

\- Identifying Common Barriers to Lead Conversion  
\- Techniques to Improve Lead Engagement  
\- Best Practices for Streamlining the Conversion Process

For those looking to enhance their lead conversion rates and drive more revenue, this post offers actionable insights. [Dive into the full article](https://breadcrumbs.io/blog/close-the-lead-conversion-gap/) to discover how to close the gap and convert more leads.

 

#### [Revenue Cadences: How to Run Revenue with Rigor and Capture More Deals \[Blog\]](https://www.clari.com/blog/how-to-run-revenue-cadences/)

by [Clari](https://www.clari.com/)

Learn how to implement and manage revenue cadences that keep your team aligned and your goals on track. This blog post covers:

\- The Importance of Revenue Cadences in Sales Strategy  
\- Steps to Establishing Effective Cadences  
\- Tips for Consistent Execution and Accountability

If you’re seeking to improve your revenue operations with structured cadences, [this article](https://www.clari.com/blog/how-to-run-revenue-cadences/) provides valuable guidance. Don’t miss out on learning how to keep your revenue goals on target.

 

#### [Actuals vs. Forecasts: A Focus as Companies Shift to Usage-Based Models\[Blog\]](https://revvana.com/resources/blog/actuals-vs-forecasts-a-focus-as-companies-shift-to-usage-based-models/)

by [Revvana](https://revvana.com/)

Delve into the nuances of comparing actuals to forecasts in the context of usage-based revenue models. The blog discusses:

\- The shift to usage-based revenue models.  
\- The challenges of aligning forecasts with actual data.  
\- Strategies for accurate forecasting and tracking.

For companies transitioning to or managing usage-based models, this article provides critical information to ensure accurate revenue tracking.[Explore the full articl](https://revvana.com/resources/blog/actuals-vs-forecasts-a-focus-as-companies-shift-to-usage-based-models/)e to refine your forecasting approach.

 

#### [Why Companies Should Look To All AI—Not Just GenAI—To Optimize Revenue\[Blog\]](https://www.forbes.com/councils/forbestechcouncil/2024/08/22/why-companies-should-look-to-all-ai-not-just-genai-to-optimize-revenue/)

by [Rohit Shrivastava from Forbes](https://www.forbes.com/)

Find out with this read why a holistic approach to AI is essential to optimize revenue strategies. The article examines:

\- The limitations of focusing solely on generative AI.  
\- The advantages of integrating various AI technologies into revenue operations.  
\- Strategic approaches to leverage AI for maximum impact.

For companies looking to fully leverage the potential of AI, this article provides a comprehensive look at how different AI tools can drive revenue growth. [Explore](https://www.forbes.com/councils/forbestechcouncil/2024/08/22/why-companies-should-look-to-all-ai-not-just-genai-to-optimize-revenue/)[the](https://www.forbes.com/councils/forbestechcouncil/2024/08/22/why-companies-should-look-to-all-ai-not-just-genai-to-optimize-revenue/)[full](https://www.forbes.com/councils/forbestechcouncil/2024/08/22/why-companies-should-look-to-all-ai-not-just-genai-to-optimize-revenue/)[article](https://www.forbes.com/councils/forbestechcouncil/2024/08/22/why-companies-should-look-to-all-ai-not-just-genai-to-optimize-revenue/) to discover the bigger picture of AI and its implications for your business.

[\[Back to Top\]](https://revenueoperations.com/blog/roundup-august-24th-30th-2024#Top)

### **What to Listen to?**

 

#### [Strategic Revenue Operations: Harnessing Data for Maximum Impact \[Podcast\]](https://podcasts.apple.com/in/podcast/strategic-revenue-operations-harnessing-data-for-maximum/id1645044872?i=1000666085071)

by [The Revenue Lounge](https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872)

In this episode, explore how data can be the driving force behind effective Revenue Operations. The discussion covers:

\- The Role of Data in Shaping Revenue Strategies  
\- Techniques for Leveraging Data to Optimize Performance  
\- Real-World Examples of Data-Driven RevOps Success

For those looking to harness the full potential of data in their RevOps strategy, this episode offers essential insights. [Tune in](https://podcasts.apple.com/in/podcast/strategic-revenue-operations-harnessing-data-for-maximum/id1645044872?i=1000666085071) to learn how to make data work for you.

[**![RevOps\_Podcast](https://revenueoperations.com/hs-fs/hubfs/Recurso%201222.jpg?width=1012&height=322&name=Recurso%201222.jpg)**](https://podcasts.apple.com/in/podcast/strategic-revenue-operations-harnessing-data-for-maximum/id1645044872?i=1000666085071)<https://podcasts.apple.com/ar/podcast/niko-lafakis-exploring-ai-in-revops-from-parlor-tricks/id1519236809?i=1000638507877>

 

[Revenue Planning and KPIs for 2025 \[Podcast\]](https://podcasts.apple.com/ar/podcast/rv208-revenue-planning-and-kpis-for-2025-go-to-market/id1511588213?i=1000666769248)

by [B2B Revenue Vitals](https://podcasts.apple.com/ar/podcast/b2b-revenue-vitals/id1511588213)

Prepare your go-to-market strategy for 2025 with this insightful podcast episode. The conversation delves into:

\- Key KPIs for Future Revenue Planning  
\- Aligning Revenue Goals with Market Trends  
\- Best Practices for Effective Go-To-Market Execution

If you're planning ahead and want to ensure your revenue strategy is future-proof, [this episode provides valuable perspective](https://podcasts.apple.com/ar/podcast/rv208-revenue-planning-and-kpis-for-2025-go-to-market/id1511588213?i=1000666769248)s. Don’t miss out on this opportunity to refine your approach for 2025.

<https://podcasts.apple.com/ar/podcast/combining-inbound-and-outbound-for-the-most/id1619571311?i=1000664110079>[![Recurso 1211](https://revenueoperations.com/hs-fs/hubfs/Recurso%201211.jpg?width=1012&height=314&name=Recurso%201211.jpg)](https://podcasts.apple.com/ar/podcast/b2b-revenue-vitals/id1511588213)

 

#### [Forecasting And Customer Health \[Podcast\]](https://podcasts.apple.com/us/podcast/the-revops-review/id1695566730)

by[The RevOps Review](https://podcasts.apple.com/us/podcast/the-revops-review/id1695566730)

Join Jeff Ignacio in this episode as they welcome Janis Zech to review the latest trends and best practices in Revenue Operations. The podcast explores:

\- Current Trends Shaping RevOps  
\- Best Practices for Continuous Improvement  
\- Insights from Industry Leaders on RevOps Strategies

Whether you're new to RevOps or looking to stay updated on the latest developments, this episode offers a wealth of knowledge. [Listen in to kee](https://podcasts.apple.com/us/podcast/the-revops-review-with-jeff-ignacio-and-janis/id1695566730?i=1000666321513)p your RevOps strategy sharp and effective.

[![RevOps\_Podcast](https://revenueoperations.com/hs-fs/hubfs/Recurso%201203.jpg?width=1012&height=336&name=Recurso%201203.jpg)](https://podcasts.apple.com/us/podcast/the-revops-review-with-jeff-ignacio-and-janis/id1695566730?i=1000666321513)

 [\[Back to Top\]](https://revenueoperations.com/blog/roundup-august-24th-30th-2024#Top)

 

### **What to Attend?**

#### [Why the SFDC Contract Object is Overrated \[Webinar\]](https://www.revopscoop.com/event/sfdc-contract-object-is-overrated)

by [RevOps](https://www.revopscoop.com/)[Co-op](https://www.revopscoop.com/) ft. [Nue](https://www.nue.io/)

Is the SFDC contract object as important as you think it is? This webinar explores why it might not be as essential as it seems. The session covers:

\- The limitations of the SFDC contract object.  
\- Alternative approaches to contract management in Salesforce.  
\- Optimizing your Salesforce configuration for greater efficiency.

If you want to rethink how you manage contracts in Salesforce, this webinar offers a fresh perspective and practical solutions. [Register to learn](https://www.revopscoop.com/event/sfdc-contract-object-is-overrated) how to improve your Salesforce operations without relying heavily on the contract object.

 

#### [RevOps Peer Groups for EOY Annual Planning \[Webinar\]](https://www.revopscoop.com/event/eoy-annual-planning)

by [RevOps](https://www.revopscoop.com/)[Co-op ft. Boogieboard](https://www.revopscoop.com/)

In this essential webinar, learn how to effectively plan your year-end strategies to ensure success. The session explores:

\- Best practices for annual revenue planning.  
\- Aligning business goals with strategic initiatives  
\- Preparing your organization for the year ahead

If you want to refine your annual planning process, this webinar will provide valuable information that will help you achieve your revenue goals. [Register here](https://www.revopscoop.com/event/eoy-annual-planning) and set the stage for a successful year.

[\[Back to Top\]](https://revenueoperations.com/blog/roundup-august-24th-30th-2024#Top)

### Revenue Operations Newsletter

Actionable, in-the-trenches strategies for B2B revenue operations leaders. Click the button below to receive free monthly RevOps best practices. 

[Up Your Game](https://revenueoperations.com/join)

 

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[← Previous issue**RevOps Roundup: August 17th to 23th, 2024**](https://revenueoperations.com/blog/roundup-august-17th-23th-2024) [Next issue →**RevOps Roundup: September 7th to 13th, 2024**](https://revenueoperations.com/blog/roundup-september-7th-13th-2024)

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