The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
What to Read?
5 sales pain points solved by CPQ automation [Blog]
by Conga
Inefficiencies in sales can cost time and revenue, but what if automation could solve them? Five common sales problems highlighted-inaccurate quotes, lengthy approvals, and revenue leakage-and how CPQ (Configure, Price, Quote) automation eliminates these obstacles.
You will learn how CPQ tools
- Streamline complex product configurations
- Improve budget accuracy to avoid revenue leakage
- Reduce approval bottlenecks and speed deal closure
Explore the full article to see how CPQ automation can transform your sales process and drive growth.
Attribution Is a Transformation, Not an App: Building a New Muscle for Holistic Marketing Analytics [Blog]
by RevSure
Is attribution just another tool or a mindset shift?
Find out more about why true attribution is a transformative process that requires the creation of new habits and skills for marketing analytics. Rather than focusing on quick fixes, it advocates a holistic approach that aligns data, teams and decisions to achieve measurable success.
Read the full post to discover how changing your attribution mindset can unlock better insights and elevate your marketing strategy.
Why and how to embrace the Marketing Qualified Account model [Blog]
by RevOps Co-op
What if you could align marketing and sales around the accounts that matter most? This article explains what Marketing Qualified Accounts (MQAs) are and offers practical strategies for identifying, nurturing, and converting them into revenue opportunities.
Key topics include:
- The difference between MQLs and MQAs- Steps to define and qualify high-value accounts
- How to align marketing and sales teams for MQA success
What to Listen to?
How to drive revenue with video testimonials [Podcast]
Can customer testimonials become your best revenue driver? Don't miss this episode where Dustin Tysick explains how video testimonials can humanize your brand, build trust and influence buying decisions throughout the entire funnel. From choosing the right customers to creating impactful videos, this conversation offers practical tips for using testimonials effectively.
Tune in to learn how to turn authentic customer stories into powerful tools for increasing revenue.
The Flywheel Approach to Driving Full-Funnel Revenue Impact ft. Anil Somaney [Podcast]
by The Revenue Lounge
Is the traditional sales funnel holding back your growth? Explore the flywheel approach, a modern method for driving revenue through the entire funnel. By focusing on retention, engagement and momentum, companies can create a continuous cycle of growth.
Discover:
How the flywheel model differs from traditional funnels.
Why customer retention drives sustainable growth.
Steps to implement a flywheel approach in your organization.
Listen now and learn how to rethink your revenue strategy for lasting impact.
What differentiates strategic revenue operators?
Discover the skills, mindset and frameworks RevOps leaders need to drive long-term business success. From aligning cross-functional teams to making data-driven decisions, you'll gain practical strategies to elevate your role as a revenue operator.
Tune in to hear expert advice on how to become a more strategic and impactful RevOps leader.
What to Attend?
2025 GTM Trends: What the Best-in-Class Are Doing Differently[Webinar]
by RevGenius
What will set top-performing GTM teams apart in 2025? In this webinar, Jessica Ramos and Tom Collins reveal the latest trends shaping go-to-market strategies and share what best-in-class companies are doing to stay ahead. From technology adoption to team alignment, you’ll gain valuable insights to prepare for the year ahead.
Key takeaways include:
- Trends that will define GTM success in 2025
- How high-performing teams approach growth and efficiency
- Strategies to align GTM motions for measurable impact
Register now to learn what sets the leaders apart and position your team for success in 2025.
