--- title: "RevOps Roundup: Week 5, 2025" description: RevOps enthusiast ALERT! Dive into our weekly blog for the latest trends and a handpicked selection of free resources 🚀 image: https://revenueoperations.com/hubfs/RevOps%20Round-up-2-Feb-12-2025-03-51-58-4128-PM.png --- [RevenueOperations.com*↗*](https://revenueoperations.com/) ☰ - [Roundup](https://revenueoperations.com/blog) - [RevOps Recipes](https://revenueoperations.com/recipes) - [Resources](https://revenueoperations.com/join) - [GTM Tools](https://revenueoperations.com/gtm-tools) - [Collaborate](https://revenueoperations.com/collaborate) [Subscribe](https://revenueoperations.com/blog/roundup-february-1st-7th-2025#ru-subscribe) 1. [Roundup](https://revenueoperations.com/blog) 2. / 3. 2025 4. / 5. Issue 67 Issue 67 · Week 5, 2025 # RevOps Roundup: *Week 5, 2025* RevOps enthusiast ALERT! Dive into our weekly blog for the latest trends and a handpicked selection of free resources 🚀 *R* Revenue OperationsRevenueOperations.com Published **Wed 12 Feb 2025** **4 min** to skim · **7** picks   ![RevOps Round-up-november](https://revenueoperations.com/hs-fs/hubfs/RevOps%20Round-up-2-Feb-12-2025-03-51-58-4128-PM.png?width=2000&height=1125&name=RevOps%20Round-up-2-Feb-12-2025-03-51-58-4128-PM.png) ## Blog posts:   ### [From Cost Center to Revenue Engine: How Marketing MOPs Drive Growth \[Blog\]](https://www.revsure.ai/blog/from-cost-center-to-revenue-engine-how-marketing-mops-drive-growth) By: [RevSure](https://www.revsure.ai/) Can your marketing operations team (MOPs) shift from being a cost center to a true revenue engine? This article explores how MOPs teams are evolving to become strategic growth drivers, using data, technology, and process optimization to maximize ROI. Key topics covered: \- How MOPs align with revenue-driving goals \- The role of automation and analytics in scaling marketing impact \- Strategies for transforming MOPs into a revenue-focused function [Read the full](https://www.revsure.ai/blog/from-cost-center-to-revenue-engine-how-marketing-mops-drive-growth) post to uncover how MOPs can redefine their role and contribute directly to growth.   ### [AI for BDRs: Leveraging Technology to Accelerate Sales \[Blog\]](https://www.outreach.io/resources/blog/ai-for-bdrs) By: [Outreach.io](http://outreach.io/) What if your BDRs could focus more on selling and less on busy work? This article explores how AI tools are revolutionizing business development by automating repetitive tasks, enhancing lead insights, and freeing up time for more meaningful conversations. [Read](https://www.outreach.io/resources/blog/ai-for-bdrs)[more](https://www.outreach.io/resources/blog/ai-for-bdrs) to see how AI is helping BDRs achieve more in less time.   ### [The Buying Groups Revolution: Why MQLs Are Costing You Millions \[Blog\]](https://www.leandata.com/blog/buying-groups-revolution-why-mqls-are-costing-you-millions/) By: [LeanData](https://www.leandata.com/) Are MQLs becoming obsolete in modern B2B sales? This article explains how buying groups are revolutionizing the sales process by focusing on account-based engagement rather than individual leads. Learn why relying solely on MQLs could be costing you millions in missed opportunities. [Check out the full article](https://www.leandata.com/blog/buying-groups-revolution-why-mqls-are-costing-you-millions/) to explore how buying groups can transform your revenue operations.   [\[Back to Top\]](https://revenueoperations.com/blog/roundup-february-1st-7th-2025#Top) ## **Podcast episodes:**   ### [Multi-touch attribution, Sales Ops, & reporting structure, with Olga Traskova \[Podcast\]](https://podcasts.apple.com/ar/podcast/multi-touch-attribution-sales-ops-reporting-structure/id1683513622?i=1000687052926) By: [RevOps Unboxed](https://podcasts.apple.com/ar/podcast/multi-touch-attribution-sales-ops-reporting-structure/id1683513622?i=1000687052926) How can multi-touch attribution elevate your sales operations? This episode dives into the complexities of attribution models, how they impact sales reporting structures, and the ways RevOps leaders can use attribution insights to refine their strategies. \- The value of multi-touch attribution in sales and marketing alignment \- How to integrate attribution data into operational reporting \- Practical examples of teams succeeding with attribution-driven decisions [Tune in](https://podcasts.apple.com/ar/podcast/multi-touch-attribution-sales-ops-reporting-structure/id1683513622?i=1000687052926) to learn how to make attribution work for your sales operations.  [![RevOps\_podcast](https://revenueoperations.com/hs-fs/hubfs/Recurso%2041.png?width=1012&height=257&name=Recurso%2041.png)](https://podcasts.apple.com/ar/podcast/multi-touch-attribution-sales-ops-reporting-structure/id1683513622?i=1000687052926)   ### [“Why I Eliminated Discovery”: Lauren Boynton’s Bold Sales Strategy \[Podcast\]](https://podcasts.apple.com/ar/podcast/why-i-eliminated-discovery-lauren-boyntons-bold-sales/id1456593637?i=1000687119358) By: [The Revenue Insights Podcast](https://podcasts.apple.com/ar/podcast/the-revenue-insights-podcast/id1456593637) Is it possible to skip the discovery process in sales? L*auren Boynton* shares why she eliminated traditional discovery calls and how it’s transformed her sales process. By rethinking the buyer journey, she’s found new ways to engage prospects and close deals faster. [Listen now](https://podcasts.apple.com/ar/podcast/why-i-eliminated-discovery-lauren-boyntons-bold-sales/id1456593637?i=1000687119358) to hear Lauren’s unconventional approach to sales.  [![RevOps\_podcast](https://revenueoperations.com/hs-fs/hubfs/Recurso%2052.png?width=1012&height=258&name=Recurso%2052.png)](https://podcasts.apple.com/ar/podcast/why-i-eliminated-discovery-lauren-boyntons-bold-sales/id1456593637?i=1000687119358) ### [Don’t Waste Time on Buyers Who Aren’t Ready to Engage \[Podcast\]](https://podcasts.apple.com/us/podcast/dont-waste-time-on-buyers-who-arent-ready-to-engage/id1522736900?i=1000691062637) By: [Pipeline Visionaries](https://podcasts.apple.com/us/podcast/pipeline-visionaries/id1522736900) Are your reps spending too much time chasing unqualified buyers? Find out how to identify buyers who are ready to commit, improve qualification processes and focus resources on the deals with the highest potential. \- How to spot readiness signals in potential buyers \- The importance of prioritizing high-value opportunities \- Strategies for reducing wasted effort in the sales pipeline   [Listen to](https://podcasts.apple.com/us/podcast/dont-waste-time-on-buyers-who-arent-ready-to-engage/id1522736900?i=1000691062637) to optimize your team's time and close deals faster.  [![Recurso 63](https://revenueoperations.com/hs-fs/hubfs/Recurso%2063.png?width=1012&height=259&name=Recurso%2063.png)](https://podcasts.apple.com/us/podcast/dont-waste-time-on-buyers-who-arent-ready-to-engage/id1522736900?i=1000691062637)  [\[Back to Top\]](https://revenueoperations.com/blog/roundup-february-1st-7th-2025#Top) ## **Webinars:** ### [Using AI to Define and Align Your ICP \[Webinar\]](https://www.revopscoop.com/event/ai-define-align-icp) By: [RevOps Co-op](https://www.revopscoop.com/) Can AI help you redefine and align your Ideal Customer Profile (ICP)? This webinar explores how AI tools can analyze data, identify patterns, and provide actionable insights to refine ICPs for better targeting and engagement. Key takeaways: \- How AI enables more accurate customer profiling \- Strategies for aligning ICPs across teams \- Examples of AI-driven ICP optimization in action [**Save your spot**](https://www.revopscoop.com/event/ai-define-align-icp)to learn how AI can sharpen your go-to-market approach.   ### [How to Use AI in Sales: Automate Your Reps' Busy Work and Sell Smarter \[Webinar\]](https://www.revgenius.com/events/how-to-use-ai-in-sales-automate-your-reps-busy-work-and-sell-smarter/) By: [RevGenius](https://www.revgenius.com/) Is your sales team spending too much time on admin tasks? This webinar reveals how AI can automate the busy work, from scheduling to data entry, giving reps more time to focus on what they do best—selling. **In this session, you’ll discover:** \- How AI tools simplify sales workflows \- Practical examples of automation reducing admin overhead \- Strategies for integrating AI into your sales processes [Registe](https://www.revgenius.com/events/how-to-use-ai-in-sales-automate-your-reps-busy-work-and-sell-smarter/)[r](https://www.revgenius.com/events/how-to-use-ai-in-sales-automate-your-reps-busy-work-and-sell-smarter/)[now](https://www.revgenius.com/events/how-to-use-ai-in-sales-automate-your-reps-busy-work-and-sell-smarter/) to discover how AI can make your sales team more productive and effective. [\[Back to Top\]](https://revenueoperations.com/blog/roundup-february-1st-7th-2025#Top) ### Revenue Operations Newsletter Actionable, in-the-trenches strategies for B2B revenue operations leaders. Click the button below to receive free monthly RevOps best practices.  [Up Your Game](https://revenueoperations.com/join)   In this issue One issue a week ### Get the next issue before anyone else. Every week: the picks, each with what's inside and why it's worth it. Subscribe Free · Weekly · One-click unsubscribe Previous issues - [*16 Oct* Week 41, 2026Discover curated RevOps content every week, including top blogs, 
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](https://revenueoperations.com/blog/revops-roundup-week-40-2026) - [*2 Oct* Week 39, 2026Discover curated RevOps content every week, including top blogs, 
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[Submit a link](https://revenueoperations.com/collaborate) [← Previous issue**RevOps Roundup: Week 4, 2025**](https://revenueoperations.com/blog/roundup-january-25th-31th-2025) [Next issue →**RevOps Roundup: Week 7, 2025**](https://revenueoperations.com/blog/roundup-february-15th-21th-2025) **RevenueOperations.com**[About](https://revenueoperations.com/about)[Contact](https://revenueoperations.com/contact)[Collaborate](https://revenueoperations.com/collaborate)[Get RevOps help](https://revenueoperations.com/revops-consulting)[LinkedIn](https://www.linkedin.com/company/revenueoperations/)[Privacy](https://revenueoperations.com/privacy) **Read**[RevOps Roundup](https://revenueoperations.com/blog)[RevOps Recipes](https://revenueoperations.com/recipes)[Free resources](https://revenueoperations.com/join)[Masterminds](https://revenueoperations.com/masterminds)[GTM Tools](https://revenueoperations.com/gtm-tools) **Directories**[RevOps blogs](https://revenueoperations.com/revenue-operations-blogs)[RevOps podcasts](https://revenueoperations.com/revenue-operations-podcasts)[RevOps courses](https://revenueoperations.com/revenue-operations-courses)[RevOps communities](https://revenueoperations.com/revenue-operations-communities)[RevOps influencers](https://revenueoperations.com/revenue-operations-influencers)[RevOps agencies](https://revenueoperations.com/revenue-operations-agencies) © 2026 RevenueOperations.com ```json { "@context" : "https://schema.org", "@id" : "https://revenueoperations.com/blog/roundup-february-1st-7th-2025#article", "@type" : "BlogPosting", "articleSection" : "RevOps Roundup", "author" : { "@id" : "https://revenueoperations.com/blog/author/revenue-operations#person", "@type" : "Person", "name" : "Revenue Operations", "url" : "https://revenueoperations.com/blog/author/revenue-operations" }, "dateModified" : "2026-02-04T19:40:31+0000", "datePublished" : "2025-02-12T16:35:20+0000", "description" : "RevOps enthusiast ALERT! 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