The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
What to Read?
A Guide to Lead Generation Analytics for Business Success [Blog]
by Breadcrumbs
In today's digital landscape, finding quality leads amidst content saturation is a common challenge. Fortunately, lead generation analytics, along with tools like Breadcrumbs, offer a solution.
Key points addressed in this article:
Understanding lead generation analytics.
Essential metrics to track.
Improving lead generation.
As we delve deeper into the world of lead generation analytics, it becomes clear that it's not just about numbers, it's about understanding customers and unlocking business potential. Are you ready to drive your business forward? Take a deeper dive into lead generation analytics for unprecedented growth by reading the full article.
RevOps and the Dirty ‘G’ Word: Governance [Blog]
by Clari
Unlocking revenue growth through SaaS governance is possible - let's face it, the word "governance" doesn't usually spark enthusiasm, especially in the SaaS arena. But if phrases like "data-driven decisions" or "grow this company to IPO" ring a bell, then it's time to explore governance in the context of modern SaaS.
Key topics:
- The essence of governance in RevOps.
- Modern governance practices.
- Revolutionizing operations with governance.
Governance is not just a buzzword; it is the cornerstone of sustainable growth in the SaaS industry. By integrating governance into your operational culture, you will pave the way for trust, collaboration and ultimately unprecedented success. Are you ready to unlock the true potential of your revenue operations? Delve into the world of governance and revolutionize your approach to SaaS growth by taking a deeper dive into the full article.
10 Account-Based Marketing Tactics for Better Sales in 2024 [Blog]
by Cognism
This blog article introduces 10 Account-Based Marketing (ABM) tactics to boost sales in 2024, covering topics like team alignment, account segmentation, customized campaigns, and leveraging digital tools.
By implementing these tactics, readers can enhance collaboration, identify key accounts, personalize content, and maximize digital tools. The article delves into the importance of aligning sales and marketing efforts and offers insights into refining and optimizing ABM strategies for effective results.
For a deeper understanding, readers are encouraged to explore the full article, which offers detailed insights and actionable advice on ABM tactics.
RevOps and Sales Enablement: a powerful partnership [Blog]
by Nicole Epstein from DealHub
This blog delves into the symbiotic relationship between Revenue Operations (RevOps) and Sales Enablement, highlighting how their collaboration fosters success in revenue growth and operational efficiency. It elucidates their respective roles, outlines strategies for fostering a strong partnership, and emphasizes the importance of aligning marketing, sales, and operations.
Additionally, it underscores the benefits of integrating tools and data between RevOps and Sales Enablement, advocating for shared objectives and joint development programs to optimize outcomes.
Ultimately, it emphasizes the criticality of prioritizing collaboration between these teams to unlock efficiencies and achieve significant revenue growth. Readers are encouraged to explore the full article for deeper insights into this impactful partnership.
7 steps for crafting a winning RevOps strategy [Blog]
by Rebecca Stewart from Revenue Operations Alliance
Crafting a winning Revenue Operations (RevOps) strategy doesn't have to be daunting. This article breaks it down into seven simple steps that will help you shine in the world of revenue management. From identifying the problem to refining and adapting your strategy, each step is designed to help you on your RevOps journey.
- Identify the problem.
- Align teams and the customer journey.
- Set objectives.
- Know the resources.
- Define next steps.
- Measure results.
- Refine and adapt.
Check out the full article to learn about the seven steps in detail!
What to Listen to?
Adapt, Enable, Excel: Usability-Centric RevOps for Dynamic Sales Teams [Podcast]
In this episode of the RevAmp podcast, host Mark Lerner interviews Patrick Franciotti, Director of #revops at Ontra. Patrick shares insights into building the company's operations team, adapting to challenges posed by COVID-19, and aligning sales strategy with customer success goals. Tune in for valuable perspectives on navigating the dynamic world of revenue operations!
Raising the Bar for RevOps Strategy and Planning ft. Dana Therrien [Podcast]
In this episode of The Revenue Lounge Podcast, Dana Therrien, Vice President of Revenue Operations and Sales Performance Management at Anaplan, discusses the importance of aligning vision and strategy in high-performing organizations. Dana shares insights on achieving strategic planning excellence and driving double-digit growth and profitability.
Tune in for valuable advice from a globally recognized sales and revenue operations leader!
How B2B Marketers Need to Change in 2024 [Podcast]
by The Revenue Marketing Report
Join the next episode of Revenue Marketing Report as Eric Holtzclaw, Chief Strategist and Senior Partner at Liger, sits down with our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert. Eric shares valuable insights on what marketers should keep in mind and how they can adapt in the coming year.
Tune in to get expert advice and stay ahead of the curve on your marketing strategies.
What to Attend?
The Importance of User-Friendly Tools in RevOps [Webinar]
Join this enlightening webinar focused on simplifying your technology stack and maximizing Revenue Operations (RevOps) efficiency. Led by industry experts Mark Lerner, Director of Growth Marketing at DealHub, and Danielle Marquis, Vice President of Revenue Operations at Zappi, this event will provide valuable insights on selecting easy-to-use tools that improve customer satisfaction and team productivity.Key topics include:
- Choosing tools that drive faster results for both customers and teams.
- Streamlining operations with simplified processes.
- Aligning tools with business objectives to optimize workflows.
- Strategies to drive productivity and growth through intuitive RevOps solutions.
Don't miss this opportunity to gain practical strategies and insights that will revolutionize your RevOps approach. Register now and unleash the potential of your technology stack.
A Case for Normalization: Get More From Your Data [Webinar]
by RevOps Co-op ft. Go Nimbly
Don't miss the upcoming webinar, "A Case for Normalization: Get More from Your Data," where industry experts Jen Igartua, CEO of Go Nimbly, and Trevor Hussey, RevOps at Watershed, will share their insights on the benefits of normalizing key fields in your data management strategy.
Find out how normalization can:
- Improve lead routing
- Assist sales in pipeline building
- Increase customer service efficiency
- Learn from real-world examples and success stories, and unleash the potential of your go-to-market team by optimizing your data management practices.
Register now to reserve your spot and revolutionize your approach to data management.
Financial Operations for HubSpot: Quotes, Contracts, Billing and Beyond [Webinar]
Join a dynamic webinar hosted by RevOps Automated, titled "Financial Operations for HubSpot: Quotes, Contracts, Invoicing and Beyond".
Discover how CPQ solutions are transforming Revenue Operations (RevOps) by streamlining sales processes and fostering cross-team collaboration.
Key topics include:
- Evolution of CPQ solutions as cloud-based services.
- Integration of AI and machine learning for predictive analytics.
- Advanced analytics and reporting capabilities.
- Latest trends in CPQ technology.
- Speakers include Natalie Furness, CEO of RevOps Automated, and Eyal Orgil, CRO of DealHub.io.
Ideal for CROs, sales managers and business owners, register now!
