--- title: "RevOps Roundup: Week 3, 2025" description: RevOps enthusiast ALERT! Dive into our weekly blog for the latest trends and a handpicked selection of free resources 🚀 --- [RevOps Roundup: the weekly digest for revenue operations leaders](https://revenueoperations.com/blog) # [RevOps Roundup: Week 3, 2025](https://revenueoperations.com/blog/roundup-january-18th-24th-2025) Written by [Revenue Operations](https://revenueoperations.com/blog/author/revenue-operations) | Jan 28, 2025, 6:42:42 PM   ###### The RevOps roundup curates the best weekly content from revenue operations leaders around the global. - [What to Read?](https://revenueoperations.com/blog/roundup-january-18th-24th-2025?hs_amp=true#Read) - [What to Listen To?](https://revenueoperations.com/blog/roundup-january-18th-24th-2025?hs_amp=true#Listen) - [What to Attend?](https://revenueoperations.com/blog/roundup-january-18th-24th-2025?hs_amp=true#Attend) ### **What to Read?**   #### [Aligning Your GTM Strategy: 8 Metrics You Can't Ignore! \[Blog\]](https://gtmonday.substack.com/p/aligning-your-gtm-strategy-8-metrics) by [GTMonday by GTM Partners](https://gtmonday.substack.com/) How do you ensure your Go-to-Market (GTM) strategy stays on track? This article highlights eight essential metrics that every GTM team should monitor to align efforts, measure success, and drive growth. From pipeline health to customer retention, it offers actionable insights to refine your strategy. [**Read the full article**](https://gtmonday.substack.com/p/aligning-your-gtm-strategy-8-metrics) to discover how these metrics can guide your GTM strategy toward measurable success.   #### [Dynamic Forecasting Between CRM and FP&A Applications\[Blog\]](https://revvana.com/resources/blog/dynamic-forecasting-between-crm-and-fpa-applications/) by RevVana What if your CRM could seamlessly integrate with financial planning tools for better forecasting? This article explores the power of dynamic forecasting, focusing on how integrating CRM data with FP&A applications enables real-time insights, more accurate projections, and improved decision-making. [**Dive into the article**](https://revvana.com/resources/blog/dynamic-forecasting-between-crm-and-fpa-applications/) to learn how dynamic forecasting bridges the gap between sales and finance for enhanced business agility.   #### [How to Manage Cancellations and Downgrades in Your CRM \[Blog\]](https://www.revopscoop.com/post/downgrade-management-crm) by [RevOps Co-op](https://www.revopscoop.com/) Managing customer downgrades is a critical but often overlooked aspect of CRM strategy. This post unpacks the importance of downgrade management, exploring how to use CRMs to track, prevent, and respond effectively to downgrades. Learn strategies to mitigate revenue loss and build stronger customer relationships. [**Check out the full article**](https://www.revopscoop.com/post/downgrade-management-crm) to optimize your downgrade management process and protect your revenue base.   [\[Back to Top\]](https://revenueoperations.com/blog/roundup-january-18th-24th-2025?hs_amp=true#Top) ### **What to Listen to?**   #### [Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO \[Podcast\]](https://podcasts.apple.com/ar/podcast/gtm-130-scaling-to-billions-how-docusign-hubspot-canva/id1369291464?i=1000684821701) by [The GTM Podcast](https://podcasts.apple.com/ar/podcast/the-gtm-podcast/id1369291464) What does it take to scale a company to billions in revenue? Top leaders from DocuSign, HubSpot, and Canva share their strategies for achieving exponential growth. From building scalable systems to aligning teams, this conversation offers rare insights into the mindset and methods behind billion-dollar companies. [Tune in](https://podcasts.apple.com/ar/podcast/gtm-130-scaling-to-billions-how-docusign-hubspot-canva/id1369291464?i=1000684821701) to uncover the key lessons these companies used to grow and thrive at scale.   [CRO Stories: Using Data and Strategy to Succeed as a CRO with JD MIller \[Podcast\]](https://podcasts.apple.com/ar/podcast/cro-stories-using-data-and-strategy-to-succeed-as-a/id1619571311?i=1000684001348) by [RevOps Corner](https://podcasts.apple.com/ar/podcast/revops-corner/id1619571311) How do CROs balance data and strategy to drive success? This episode explores the stories of top revenue leaders, diving into how they use data to inform decision-making, align teams, and deliver consistent results. Expect practical advice and inspiring anecdotes from those leading the way in revenue operations. [Listen now](https://podcasts.apple.com/ar/podcast/cro-stories-using-data-and-strategy-to-succeed-as-a/id1619571311?i=1000684001348)for insights into becoming a more effective revenue leader.     [Better unit economics, PLG + SLG and more (with Kevin McIntyre)\[Podcast\]](https://podcasts.apple.com/us/podcast/better-unit-economics-plg-slg-and-more-with-kevin-mcintyre/id1639077208?i=1000685164154)   by [The Revenue Formula](https://podcasts.apple.com/us/podcast/the-revenue-formula/id1639077208) What’s the secret to improving unit economics in PLG and SLG models? Kevin McIntyre breaks it down in this episode, sharing actionable tips on balancing growth with efficiency, optimizing costs, and scaling revenue sustainably. [**Listen in**](https://podcasts.apple.com/us/podcast/better-unit-economics-plg-slg-and-more-with-kevin-mcintyre/id1639077208?i=1000685164154) to learn how to enhance your revenue model with better unit economics.  [\[Back to Top\]](https://revenueoperations.com/blog/roundup-january-18th-24th-2025?hs_amp=true#Top)   ### **What to Attend?** #### [Zero-CRM: is There a Future Without CRMs? \[Webinar\]](https://www.revopscoop.com/event/zero-crm-future-without-crms) by [RevOps Co-op ft. Revenue Grid](https://www.revopscoop.com/) Is a future without CRMs possible? Led by Jane Lee and Marcus Davis, this webinar explores the emerging concept of Zero CRM, where businesses leverage decentralized data, AI, and automation to manage customer relationships without traditional CRM systems. What you’ll discover: \- How Zero CRM models work and why they’re gaining traction \- The role of AI and automation in customer relationship management \- Practical steps to transition to a Zero CRM approach [**Save your spot**](https://www.revopscoop.com/event/zero-crm-future-without-crms)to explore how this innovative approach could redefine the way you manage customer relationships.   #### [6 Strategies for RevOps Success in 2025 \[Webinar\]](https://www.revgenius.com/events/6-strategies-for-revops-success-in-2025/) by [RevGenius](https://www.revgenius.com/) [ft.](https://www.xfactor.io/)[Xfac](https://www.xfactor.io/)[tor.io](https://www.xfactor.io/) What will define RevOps success in 2025? Join Sarah Ramos and Tom Parker as they share *six proven strategies* for driving efficiency, growth, and alignment in the coming year. This webinar provides actionable frameworks to help teams stay ahead in an evolving market. Key takeaways: \- Practical strategies for streamlining RevOps processes \- Insights into aligning cross-functional teams for success \- Real-world examples of high-performing RevOps in action [**Register now**](https://www.revgenius.com/events/6-strategies-for-revops-success-in-2025/) to gain the tools you need to lead your RevOps team to success in 2025.   [\[Back to Top\]](https://revenueoperations.com/blog/roundup-january-18th-24th-2025?hs_amp=true#Top)   [View full post](https://revenueoperations.com/blog/roundup-january-18th-24th-2025) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Revenue Operations" }, "dateModified" : "2025-10-22T13:39:17.494Z", "datePublished" : "2025-01-28T18:42:42Z", "headline" : "RevOps Roundup: Week 3, 2025", "image" : { "@type" : "ImageObject", "height" : 1260, "url" : "https://23863766.fs1.hubspotusercontent-na1.net/hubfs/23863766/RevOps%20Round-up-Jan-28-2025-06-09-14-6152-PM.png", "width" : 2240 }, "mainEntityOfPage" : "https://revenueoperations.com/blog/roundup-january-18th-24th-2025", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png", "width" : 60 }, "name" : "Revenue Operations Blog" } } ```