The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
What to Read?
The 5 Basics of B2B Marketing ROI Analysis [Blog]
by Camela Thompson from Caliber Mind
Have you ever wondered how to really measure the impact of your marketing efforts?
Explores essential strategies for calculating marketing ROI. It highlights the importance of accurate communication, data-driven decisions, and high-quality marketing data. The blog also highlights the value of collaborating with finance leaders and suggests a phased approach to ROI measurement, starting with basic metrics and moving toward complex models.
Read the full article to learn more about this structured approach to help align marketing objectives with financial expectations, ensuring clearer insights and better decision making.
Content hubs for fast SEO growth: Step1. How to choose hub topics with high traffic potential [Blog]
by Dashly
Have you ever wondered how to effectively boost your SEO through content hubs? This article outlines the benefits of creating content hubs and provides practical steps for choosing topics with high traffic potential. Key points include:
- Understand the needs and interests of your target audience.
- Enrich topics with relevant terms and variations.
- Evaluate keywords with tools such as SemRush.
- Checking competitor content for insights.
- Prioritize topics based on potential traffic and difficulty.
For a deeper dive into these strategies on Revenue Operations, read the full article here.
Configure Contact Roles on Salesforce to Unlock Immediate Efficiency Gains [Blog]
by Nektar
Have you ever thought about how configuring contact roles in Salesforce could streamline your sales process? Key areas covered include:
- Importance of Opportunity Contact Roles (OCR) for sales execution and visibility.
- Benefits of AI and automation in configuring OCRs.
- Enhanced deal inspections.
- Insightful win-loss analyses.
- Optimized sales playbooks.
To explore these strategies further and see how they can enhance your sales efficiency, check out the full article here.
Driving a Successful ABM Strategy: Crushing Your Content [Blog]
by Kate Quinn from New Breed
Have you thought about how a solid ABM strategy can elevate your marketing efforts? Key points discussed include:
- Alignment of your ICP across all customer-facing teams.
- Integration and auditing of your technology stack.
- Creating customized, value-added content.
- Building a community around your brand.
- Use of customer stories and specific language adjustments.
To broaden your perspective and optimize your ABM content, read the full article here.
What to Listen to?
Evolving and Adapting Modern Outbound Strategies with Collin Cadmus [Podcast]
Ever wonder how modern outbound sales strategies are evolving? In this episode of the podcast, Collin Cadmus talks to us about:
- Career trajectory and key lessons learned.
- The impact of market dynamics and changes in buyer behavior.
- The role of technology in outbound processes.
- Strategies for defining life cycle value (LTV).
- Optimizing the roles of sales development representatives (SDRs) and account executives (AEs).
- Alignment of sales and marketing efforts.
- Implementation of targeted campaigns.
For a deeper dive into these topics, listen to the full episode.
Lead Scoring, Intent Scoring and Creating Alignment with Chris Kierz [Podcast]
Curious about how to optimize your lead scoring and improve sales alignment? In this episode Jeff Ignacio and Chris Kierz delve into:
- Efficient CRM data management.
- Techniques for effective lead scoring and intent.
- Improving the handoff process between marketing and sales with a sales-accepted lead stage.
To dive deeper into these valuable strategies and optimize your revenue operations, tune into the full episode here.
“Growth at Any Cost” is a Path to Failure. You Need Quality Revenue - Here’s How [Podcast]
by OpsStars - A RevOps Podcast
Have you ever considered how chasing growth at all costs can be detrimental to your business? In this episode, the discussion focuses on:
- The pitfalls of prioritizing growth over quality revenue.
- Shifting the focus to profitable and sustainable revenue streams.
- Incentivizing sales teams to secure high-quality deals.
- Understand that not all deals contribute equally to the health of the business.
To learn more about how to ensure your revenue strategy is aligned with quality and sustainability, listen to the full episode here.
What to Attend?
Clari Live: Mastering Renewals for Maximum Revenue [Webinar]
by Clari
Have you ever thought about optimizing your revenue operations? This Clari webinar focuses on:
- Overcoming the pitfalls of traditional forecasting methods.
- Leveraging AI and data-driven insights for accurate forecasting.
- Improving sales execution and pipeline management.
- Strategies to drive predictable revenue growth.
Reserve your seat in this webinar for deeper insights and practical tips.
Accelerating RevOps Maturity: Process Definition [Webinar]
Discover why process definition is crucial to revenue operations. This session will highlight the importance of putting "process first," something often overlooked by companies.
Attendees will learn how a well-documented process can drive growth, see real-world examples of RevOps process alignment, and get practical tips for consistent process adoption.
For those interested in improving RevOps maturity, this webinar offers valuable insights and practical strategies, join the webinar here.
Lifecycle Stages: Best Practices for Mapping the Customer Journey in CRM [Webinar]
Unlock the full potential of your revenue operations by attending this comprehensive webinar on automating lifecycle stages.
This session will delve into best practices for mapping the customer journey within your CRM, ensuring your processes align seamlessly with customer interactions. Key points will include strategies for automating lifecycle stages, increasing CRM efficiency and improving the overall customer experience.
Join this webinar to gain new insights and practical tips for optimizing your CRM and mastering customer journey mapping.
