The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
What to Read?
Revenue Operations: A Game-Changer for B2B Marketers [Blog]
by Fred Shilmover for Marketing Profs
Explore the transformative force of revenue operations in B2B marketing. With the hashtag #revops gaining momentum on platforms like Twitter, understanding its impact is pivotal for marketers aiming to elevate revenue. This article delves into the core of revenue operations, elucidating its role in harmonizing departments like Marketing, Sales, and Customer Success towards a unified objective: revenue growth. Uncover how revenue ops revolutionizes traditional organizational frameworks, fostering efficiency and collaboration among teams. Take a look at the full article.What is revenue leakage and how do you prevent it? [Blog]
by Hannah Pegram from Revenue Operations Alliance
This article examines revenue leakage and its harmful impact on businesses. Revenue leakage refers to lost revenue due to flaws in management processes or other oversights. Despite its hidden nature, it can lead to significant financial losses and harm a company's reputation.
The piece outlines common causes like pricing errors, billing mistakes, fraud, and data mismanagement. It also offers practical tips to prevent revenue leakage, including regular audits and tightening financial controls.
Read on to understand the importance of proactive measures in safeguarding revenue and enhancing financial well-being.
The difference between a Marketing Agency and a Revenue Operations Consultancy [Blog]
by Natalie Furness from RevOps Automated
Explore the differences between a Marketing Agency and a Revenue Operations Consultancy to understand which option is best suited for each business need.
While marketing agencies focus on creating and executing marketing strategies to promote products or services, revenue operations consultancies optimize revenue generation functions through marketing, sales and customer success to drive revenue growth and profitability.
The article describes the services offered by each and highlights the primary objectives of each type of organization. Dive into the full article for details, remember, to attract and retain customers through marketing campaigns, marketing agency. To improve revenue efficiency and effectiveness, the answer is, revenue operations consulting.
What to Listen to?
Lessons From Building a Revenue Operations Function from Scratch [Podcast]
Join host Mark Lerner in a riveting conversation with Josh Pudnos, VP of Revenue Operations at Exiger, as they discuss building a #revops function from scratch. Josh shares crucial insights on establishing clear vision, addressing challenges, and staying adaptable. Tune in for expert advice on navigating the dynamic world of revenue operations.
Eliminating Friction from the Buying Process ft. Mary Grothe [Podcast]
Join host Randy Likas in an insightful conversation with Mary Grothe, CRO at PNI-HCM, on "Eliminating Friction from the Buying Process." Discover strategies and insights to streamline sales processes and enhance the buying experience. Tune in to gain valuable perspectives from Mary, a seasoned revenue.
What to Attend?
Scale Easily with DealHub at Revenue Operations Summit NYC [Webinar]
by DealHub ft. Revenue Operations Alliance
Join Revenue Operations Summit NYC, where DealHub will showcase how sales teams can close deals and scale business faster with an intuitive guided selling solution. Discover ways to accelerate sales, increase revenue and scale easily with DealHub's CPQ, subscription management and billing solutions that integrate seamlessly with your CRM.
Key topics include:
The importance of agility and flexibility to respond to changing dynamics.
Strategies to accelerate sales and drive revenue growth.
Successful tactics that drive phenomenal growth.
Speakers:
Gideon Thomas, Chief Marketing Officer, DealHub.
Derrick Durden, Customer Success, DealHub.
Celeste Friedlich, Enterprise CPQ Specialist, DealHub.
Mark Lerner, Director of Growth Marketing, DealHub.
Don't miss out on vibrant conversations and meaningful connections with some of the most insightful and innovative RevOps leaders - register now to learn how to scale your revenue effortlessly with DealHub at Revenue Operations Summit NYC!
How to Run a Signal-based GTM Motion [Webinar]
by RevGenius
Join RevGenius "How to Run a Signal-based GTM Motion" webinar hosted by RevGenius. Say goodbye to outdated strategies and embrace a signal-based approach for your go-to-market (GTM) strategy.
Learn how to identify buying signals, target relevant accounts, and automate contextual outbound at scale, resulting in significantly more effective outcomes. Key takeaways include identifying the right signals, crafting impactful outbound messages, and building an automated engine for generating pipeline effortlessly.
Speaker:
Kevin White, Marketing @ Common Room | Advisor to SaaS Startups | Ex Growth & Marketing @Segment @Retool.
Don't miss this opportunity to revolutionize your GTM strategy and achieve remarkable results. Register now for the webinar!
Being a revenue operations builder [Webinar]
by Revenue Operations Alliance
Join this LinkedIn Live session on "Being a Revenue Operations Builder" presented by David Levanon, SVP, Chief Operating Officer at Prezent. Discover the importance of taking a holistic approach to revenue operations, focusing on people, process, data and technology to drive organizational growth and customer satisfaction.
Learn about effective strategies and best practices for building and optimizing revenue operations functions within your organization. Don't miss this engaging discussion that can help you improve your revenue operations. Tune in to the LinkedIn Live session.
