The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
What to Read?
RevOps Strategies Are Missing An Operating Model [Blog]
by Anthony McPartlin from Forrester
Discover the shortcomings of basing your plan only on the organizational design of revenue operations and introduce yourself to a strategic operating model. We recommend that you read the full article, for information on how to:
- Prioritize customers and stakeholders.
- Align offerings with stakeholder value.
- Create adaptive structures and establish effective leadership and governance.
Most importantly, better understand how to go beyond traditional approaches to achieve successful RevOps integration. Discover the full article here.
Ultimate Guide to Account-Based Marketing in HubSpot (2023) [Blog]
by Man Digital
Unlock the full potential of revenue operations with HubSpot's account-based marketing (ABM)! 📈 Learn how to:
- Identify high-value accounts.
- Craft relevant messages at scale.
- Attribute the impact of ABM on pipeline and revenue.
Explore ABM types, customization tactics and a readiness checklist tailored to Revenue Operations. Dive into HubSpot's tools for target listing, enrichment and segmentation, ensuring seamless integration with your revenue strategy. Jump here to get the details in the full Guide.
What to Listen to?
Measuring the KPIs that matter for GTM teams with Greg Larsen [Podcast]
Unlock the secrets of Revenue Operations with Sandy Robinson on RevOps Unboxed. In this episode, Greg Larsen, VP of Revenue Operations at Eltropy, shares crucial insights on measuring impactful KPIs for GTM teams. Don't miss this quick dive into the world of revenue operations. Tune in now.
RevOps Pain-Points & Opportunity Costs [Podcast]
by The RevOps Review -with Jeff Ignacio and Brad Smith.
Dive into the latest episode of the podcast with host Jeff Ignacio and special guest Brad Smith, CEO of Sonar and founder of The Wizard of Ops. This week, they unpack the challenges revenue operators face and share insights on RevOps optimization. Discover the importance of recognizing opportunity costs and the need for revenue operators to address organizational inefficiencies. Don't miss this discussion, tune in here.
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What to Attend?
Community Driving Revenue. All You Need to Know [Webinar]
by RevGenius
Elevate your marketing with insights from Canva and Apollo leaders. Join this webinar:
Key points:
- Align community strategy with business goals.
- Effectively track community metrics.
- Drive revenue through promotion and user-generated content.
Learn from experts Monica Silvestre (Canva), Daniel Cmejla (Apollo) and Jared Robin (RevGenius). Register here to participate.
Creating a High Impact Revenue Operations Team [Webinar]
by Breakit
Discover tips for building a high-impact revenue operations team with Breakit's exclusive webinar featuring Tim Hurst and Bruno Petersen of Funnel.io.Course Highlights:
- Seamlessly integrate sales, marketing and customer success operations.
- Align teams for optimal customer journey optimization.
- Gain insights from Funnel's experience managing operations for 150+ employees.
- Learn tools and strategies to streamline processes, improve operational efficiency and drive sustainable growth.
This digital course can help companies looking to establish or improve their revenue operations team. Register now for a day of valuable insights.
Sales Prospecting Ops for Guaranteed Success [Webinar]
Join the insightful Revenue Operations webinar with top industry leaders, Natalie Furness (CEO, RevOps Automated) and Kyle Coleman (SVP, Marketing, Clari).Learn strategies to scale revenue for international businesses by aligning people, processes, and data systems. Natalie, a LinkedIn Thought Leader, and Kyle, a seasoned B2B tech sales expert, will share their expertise.
Save your spot here. Don't miss out on valuable insights to optimize your revenue operations.
