RevOps Roundup: October 21th-27th, 2023

The RevOps roundup curates the best weekly content from revenue operations leaders around the global. 

• Who to Follow?
• What to Read?
  
• What to Listen To?
• What to Attend?

Who to Follow?

Max Maeder

Investing in Rev Ops is how your company will succeed. Period. In 2021, Udemy’s core revenue stream was in decline. [Post] 

Investing in RevOps is Udemy's secret to success. In 2021, they transformed their business, shifting from B2C to a booming B2B segment. Their revenue numbers tell the story: B2B revenue up 81% YoY! Discover how a small but effective team made it happen and why investing in RevOps is crucial for your company's growth. Don't miss this insightful post!

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What to Read? 

4 Ways RevOps Pros Can Excel in a Downturn [Blog]

by RevOps Co-op

In this blog post, Camela Thompson, the leader with more than 15 years of experience in B2B technology companies shares her insights on how to excel in a recession as a RevOps leader. She draws on her experience in B2B technology companies during economic challenges and offers four key strategies for success. These strategies include:

- Leveraging data for decision making.
- Understanding the ideal customer profile.
- Optimizing team handoffs.
- The value of customer interviews. 

The full post offers valuable tips for navigating challenging times and making a significant impact on your company's future. Take a look at the full post.

How to Master Sales Engagement [Blog]

by Adam Statti from RevPartners

This blog focuses on sales engagement, highlighting the importance of effective communication, technology use, and nurturing customer relationships. It distinguishes sales engagement from sales enablement and discusses key metrics, customization, and automation in the sales process. It emphasizes the significance of balancing automation and personalization for impactful sales strategies. For in-depth insights, read the full blog.

11 Types of Tools You Need in Your Sales Stack in 2024 (& Which to Choose) [Blog]

by Ana Gotter from Breadcrumbs

Discover the essential tools you need in your sales stack for 2024. These tools range from customer relationship management (CRM) software to automation tools, appointment booking software, live chat tools, email broadcast software and more. Check out the full post that provides tool recommendations and highlights the importance of making informed decisions to improve your sales and attract new customers.

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What to Listen to? 

B2B Sales Benchmarks: INBOUND ‘23 Special with Guy Rubin, CEO of Ebsta [Podcast]

by The Revenue Insights Podcast with Guy Rubin, CEO of Ebsta

In this podcast episode, Guy Rubin, CEO of Ebsta, discusses key findings from the Ebsta 2023 B2B Sales Benchmark Report. He outlines three essential stages for building a predictable revenue engine: data, insights, and processes. Highlights include the importance of consistent data, targeting the right Ideal Customer Profile (ICP), using intent data, identifying the right persons, measuring relationship strength, deal methodology, and managing time in the sales cycle. The episode also touches on powering revenue operations for various stakeholders and the significance of early intervention for deal slippage. For more details, listen to the podcast here.

Consultative Selling Mastery, and The Positive Snowball Effect of Building Strong Relationships with Zach Lawryk [Podcast]

by The GTM Podcast

Discover the journey of Zach Lawryk, Head of Global Solutions Consulting at Rippling and technology leader in this podcast, sponsored by Demandbase and learn how AI revolutionizes B2B sales and marketing, enabling smarter strategies for better results. Don't miss these engaging discussions on Go-To-Market experiences Tune in now!

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What to Attend? 

How to Build Your RevOps Tech Stack? [Webinar]

by RevGenius with Trinity Nguyen, Cliff Simon & James McArthur

Discover the secrets to creating a powerful tech stack for revenue growth! Join us in this webinar to learn from industry experts Trinity Nguyen, Cliff Simon, and James McArthur. They'll guide you on aligning your tech stack with your organization's needs, assessing costs, and ensuring maximum ROI.

Don't Miss Out, get expert insights and optimize your tech stack. Join now for a tech-savvy future!

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