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The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
Who to Follow?
Kristapor Giragosian
How does a Revenue Operations team impact an organization? [Post]
Discover the profound impact of a Revenue Operations team on an organization, benefiting customers and various stakeholders, as outlined by Kristapor Giragosian. For a comprehensive exploration of this topic and engaging insights from the comments section, be sure to read the full post.
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What to Read?
A RevOps Revenue Goal Building Example [Blog]
by RevOps Co-op
Why is it so important to set goals in RevOps?
In this blog you will discover how to create objectives from scratch and the importance of training RevOps professionals to:
- Understand how management selects annual objectives.
- Determine the feasibility of objectives.
- Propose alternatives to unrealistic objectives.
- Persuasively argue for reconsideration of objectives.
In the full RevOps Co-op blog you will learn about key aspects such as evaluating historical performance, understanding the addressable market, calculating customer acquisition costs, analyzing product margins and estimating sales productivity. Learn more valuable resources for Revenue Operations professionals to set informed revenue targets in the full blog.
Sales Ops’ role in a frictionless quote-to-revenue process [Blog]
by Gideon Thomas CMO at DealHub.io
This blog highlights the importance of Sales Operations in the Quote-to-Revenue (Q2R) process, focusing on its impact on pricing, contracts and revenue recognition. It explores the key stages of the process, emphasizing the need for technology, automation, collaboration and effective communication to drive revenue growth and customer retention. Discover the full post here.
Strategies to gain stakeholder buy-in for RevOps change [Blog]
by Karli Brophy from Revenue Operations Alliance
Explores the challenges of change management in organizations and how to overcome resistance to change.
The main topics addressed are why people resist change, strategies to ensure stakeholder buy-in (clear communication, stakeholder involvement, building a strong business case, training and support, recognition and reward, addressing emotional concerns and patience).
Embracing change can lead to positive transformations and successful project outcomes. Read the full article to learn more.
What to Listen to?
Building a Growth Culture within Your Organization [Podcast]
In this episode of the RevOps Recruiters podcast, David and Adam delve into the crucial role of mindset in both individual and organizational success. They discuss the distinction between a growth mindset, which encourages continuous improvement through hard work, and a fixed mindset, which limits progress to predetermined skills. The podcast highlights four key areas that organizations can focus on to cultivate a growth-oriented culture:
- Embrace a love of continuous learning.
- Embrace mistakes as learning opportunities.
- Encouraging innovation and continuous improvement.
- Maintain humility and openness.
To dive deeper into these concepts, tune in to the full podcast.
Welcome to The RevOps & ABM Alignment Podcast [Podcast]
by Ed Purmalis ft. Romeo Man from MAN Digital
Romeo hosts a twice-weekly podcast that explores B2B go-to-market strategies, focusing on account-based marketing and revenue operations.
In this inaugural episode of The RevOps & ABM Alignment, guest host Ed Purmalis interviews MAN Digital co-founder and COO Romeo Mann.
The program features experts discussing the importance and effective implementation of these strategies for revenue growth. Key questions on data interpretation, departmental alignment, technology options, etc. are covered.
Don't miss the discussions on essential tools and data enrichment. Tune in to the program for valuable insights and subscribe for more discussions with high-level guests.
ABM Isn't Just For Enterprise | Corrina Owens (Purple Cork) [Podcast]
by B2B Revenue Leaders with Dustin Tysick ft. Corrina Owens
This week, Dustin talks with Corrina Owens of Purple Cork about account-based marketing (ABM). They talk about account classification, sales alignment, marketing, and highlight that the obsession with technology is not necessary for ABM. The episode offers ideas for everyone, not just companies.
Connect with Corrina and Dustyn on LinkedIn. Tune in to the full episode to learn more.
