Revenue Operations Blog

RevOps Roundup: August 2nd to 8th, 2025

Written by Revenue Operations | Aug 12, 2025 12:40:41 AM

 

 
The RevOps roundup curates the best weekly content from revenue operations leaders around the global. 

 

Beyond the launch: How to become an indispensable PMM thought partner [Blog]

by Product Marketing Alliance

What elevates a product marketer from executor to indispensable strategic partner?
This article outlines how PMMs can transcend tactical launches by mastering three pillars: deep product expertise, customer empathy, and revenue alignment.

Key topics include:

- Becoming a product expert to influence strategic decisions.
- Translating customer insights into cross-team actions.
- Linking marketing impact directly to revenue metrics.

Read the full article and learn how to position yourself as a trusted advisor within your organization.

 

 

A Tactical Speed-to-Lead Playbook for RevOps Teams [Blog]

by RevOps Co-op

If speed closes deals, why are so many teams still slow to respond?
This blog shows how RevOps can take ownership of lead response, removing friction from routing to engagement. It’s not just about automation, it’s about building a process that makes speed sustainable.

By implementing integrated tools, enforceable SLAs, and escalation processes, RevOps leaders can dramatically improve conversion rates while maintaining personalization. Read more and see how faster can also mean better.

 

 

Clay Outbound: How It Works and Why It’s Changing Prospecting [Blog]

by RevPartners

Still blasting out generic outreach hoping something sticks?
Clay Outbound offers a precision-first approach—enriching data, identifying the right prospects, and reaching them through coordinated multi-channel campaigns.

Inside you’ll find:

- Why clean, enriched data changes outbound results.
- How automation across email, LinkedIn, and phone drives engagement.
Strategies to triple meeting booking rates.

Read the full guide and see how targeted prospecting can outperform volume-based outreach.

Read the full guide and see how targeted prospecting can outperform volume-based outreach.

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RevOps as the Architect of Modern GTM (with Mark Turner of Demandbase) [Podcast]

by GTM Live

If RevOps is the architect, what’s the blueprint for a scalable GTM?
Mark Turner shares how RevOps can design GTM strategies that unify workflows, technology, and data to keep all revenue teams moving in the same direction. Rather than acting as a support function, RevOps becomes the backbone of operational alignment.

Listen to the full episode and learn how an architect’s mindset can elevate your GTM execution.

 

Proven B2B growth strategies from the 'Brand. Demand. Expand.' framework [Podcast]

by Attributed - A podcast by Dreamdata

Is growth really about chasing more leads, or about building the right engine?
Megan Bowen breaks down the “Brand. Demand. Expand.” framework, showing why each pillar is essential to sustainable B2B growth. She shares how brand equity supports demand generation and how expansion strategies lock in long-term revenue.

Listen to the full episode and reframe your growth strategy for lasting impact.

 
 

by Union Square Consulting

When mid-year results fall short, how do you recover?
Eddie Reynolds shares practical steps to turn missed targets into opportunities, from reassessing KPIs and reallocating resources to empowering managers under pressure.

Listen to the full conversation and discover how to pivot without losing momentum.

 
 

Live Group Demo - Build vs. buy hierarchies (and how AI can help) [Webinar]

by Traction Complete

Keeping Salesforce account hierarchies accurate is critical,but is it better to build them yourself or invest in a solution?
In this webinar, Ann-Marie Fleming and Adam Brewell break down the tradeoffs, revealing how automation and AI can deliver complete, scalable, and context-rich hierarchies without the constant manual work.

Topics covered:

- The hidden costs and challenges of building hierarchies from scratch.
- How automation keeps data current and reduces manual maintenance.
- The role of data providers and how to build on their foundation.
- How AI identifies missing relationships and supports advanced custom views.
- Why strong hierarchies are essential for whitespace visibility, territory design, and accurate NRR tracking.

By the end, you’ll know exactly which path, build or buy, best fits your RevOps needs, and how to leverage technology for long-term scalability. Register now to make an informed decision that drives growth.

 

 

Salesforce Integration with AWS ACE to Boost Revenue Operations [Webinar]

by SaaSify

Want to know how leading SaaS companies supercharge their co-selling with AWS?
This workshop walks you through integrating AWS ACE with Salesforce to streamline opportunity management and accelerate your sales cycle.

You’ll explore:

- ACE program essentials and its Salesforce Connector.
- Automation to reduce manual work and improve partner collaboration.
- Best practices for tracking opportunities and managing co-sell pipelines.

By the end, you’ll have a clear playbook to boost efficiency and maximize results with AWS and Salesforce.

Register now to take your co-selling to the next level.

 

Ready to keep building?

This week’s roundup is just a snapshot of the ideas moving RevOps forward. Whether you're realigning priorities, exploring smarter automation, or designing your next roadmap  these conversations are here to guide you. Make space for strategic thinking, and we’ll be back next week with more handpicked insights to support your growth. We've got your back.

 

 

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