The hidden AI opportunities accelerating GTM from quote-to-revenue
AI isn’t just for top-of-funnel anymore. DealHub argues the real edge sits in the quote-to-revenue layer, where pricing, approvals, contracts, and buyer collaboration still run on manual, fragmented workflows. Their INBOUND 2025 talk (by CPO Eyal Orgil) reframes RevOps’ AI focus from “content and outreach” to “commercial data and decisions.”
What it covers: the “AI gaps” RevOps misses, four levers (Revenue Insights, Quote Optimization, Contract Risk, Buyer Collaboration), and a readiness framework to move from experiments to impact. Expect specifics like guardrailed discounting, approval pathing, and connecting legal terms to commercial context.
Why it’s worth your time: If your pipeline looks healthy but revenue slips at approval, pricing, or legal, this piece shows where AI can lock value back in. Read the full article.
Do you really need another “integrated” tool, or should you keep everything inside Salesforce? This guide clarifies what “native” means (data, security, UI, and automation all within Salesforce) and why 2025’s best-performing RevOps stacks are tightening around it.
- Clear comparison table: native vs. non-native (storage, compliance, maintenance, real-time updates).Fewer sync failures, tighter governance, faster adoption, and a simpler path to AI. Read the full guide here.
Forget the “lone wolf.” This smart metaphor maps pack dynamics, role clarity, over-communication, fairness-driven loyalty, onto modern sales orgs, with crisp RevOps takeaways (comp rules, micro-coaching, and lifting the middle to move the number).
The narrative lands because it ties culture to mechanics: quotas, SPIFs, feedback rituals, and dashboards that keep the pack coordinated under pressure.
Why read? A quick reframing you can translate into territory design and incentive hygiene this quarter. Read the article
Breaking Open the Pipeline Black Box in GTM
Why do smart teams still fly blind at the most critical stage of revenue creation? Hosts unpack the “pipeline black box,” shifting leaders from gut-feel to shared visibility, and dissolve the cross-functional blame game in the process.
Highlights include: why more tools ≠more clarity, the real cost of poor data architecture, and how systematic visibility changes exec decision-making. 58 minutes, published September 1, 2025.
Takeaway: If handoff arguments persist, you likely have a visibility problem, not a people problem. Listen on Apple Podcasts.
Plaid’s former Head of Revenue, Paul Williamson, treats GTM like product, iterative versions, forward-compatible choices, and rituals (even twice-daily standups early on) to compress learning cycles. It’s a playbook for sequencing bets without over-engineering.
Main points: value-based qualification vs. noisy inbound, moving from PLG to sales-led, comp-design mistakes that stall enterprise deals, and expanding into embedded fintech when product readiness aligns.
Result: A crisp mental model to upgrade your roadmap from “plan” to “operating system.” Read the recap / find the episode.
Career episode with substance: Andy Mowat breaks down the six “superpowers” of RevOps, what separates a Director from a VP, how to choose the right company (and boss), and where AI/data architecture will reshape the craft.
You’ll get straight-talk on scope, influence, and designing your trajectory without falling for shiny-tool syndrome. Keep this one for your next 1:1 or ladder review. Listen to episode here.
Beyond the Buzz: Picking the Right AI Use Cases [Workshop]
AI hype is everywhere, but which use cases truly create business impact in RevOps? This webinar cuts through the noise to focus on practical, revenue-driving applications.
The session explores clear frameworks to evaluate opportunities, highlights the risks of chasing shiny tools without strategy, and shares concrete examples of how AI can streamline processes while still relying on human expertise for judgment.
The takeaway: a structured way to prioritize AI pilots that deliver measurable pipeline results and long-term value. Register here.
What if every operational event—from a seat change to baggage handling—could become structured, monetizable data? This session brings together airline leaders to show how delivery isn’t just execution, but the missing link between initial sale and revenue accounting.
The workshop explores how to capture and monetize operational events, position delivery as a driver of revenue rather than a cost center, and uncover new pathways for airlines to grow profit. It reframes operations from back-office necessity into a strategic revenue lever.
For RevOps and operations leaders alike, the value lies in rethinking how day-to-day delivery feeds financial outcomes. Join the workshop here.
Looking Foward
What makes Revenue Operations powerful is its adaptability. Whether it’s a sharper forecast, a new approach to comp, or a bold use of AI, the value lies in turning insights into action. The conversations and content we’ve covered are prompts to do just that.
Join us again next week for another set of perspectives designed to push boundaries and help you unlock consistent, scalable growth.