by Clari
Before AI can transform your GTM motion, your GTM teams need to be on the same page. In this article, Sydney Sloan, Chief Market Officer at Clari, breaks down why alignment isn’t just a technical requirement,si, it’s a strategic imperative.
Key takeaways:
- Misalignment across revenue teams breaks the feedback loop AI depends on.There’s no light between teams in a high-functioning GTM engine, and Sydney makes a compelling case that RevOps must lead the charge in closing those gaps.
Read the full article to understand why the AI revolution in revenue starts with operational unity.
by RevSure
Are AI agents the new GTM team members? According to RevSure, yes — and they’re not just assisting, they’re leading. This post dives into how autonomous agents are rewriting execution rules across revenue workflows.
Some highlights:
- Examples of AI agents managing forecasting, pipeline acceleration, and routingCurious how 50x efficiency might look in your org? Read the full breakdown.
by Lean Data
Not often do we hear about Marketing Ops leading a company-wide GTM overhaul but that’s exactly what happened at Palo Alto Networks. This blog highlights how they built a revenue engine powered by trust, data, and operational clarity.
You’ll learn:
- How Marketing Ops moved from tactical support to strategic leadershipA must-read for anyone looking to elevate their Ops function beyond “execution.”
by GTM Science - A show for GTM and RevOps leaders
Ever been in a QBR wondering how things got off-track — again? This podcast episode gets real about GTM misses and what to do about them.
Topics explored:
- The operational gaps behind repeated target missesListen in for practical frameworks and a refreshingly honest take on GTM setbacks.
This episode explores what it means to rewire revenue operations from the inside out. Less about tactics, more about mindset and systems.
Expect conversations around:
- Adaptive planning vs. rigid forecastingIf you're thinking long-term about the role of RevOps, this one’s worth a listen.
This show is a go-to for fast, actionable takes on current GTM challenges. The latest episode covers how to bring Ops, Marketing, and Sales into one motion without chaos.
Rather than offering silver bullets, it breaks down real-world examples, including:
- Common friction points between Sales and OpsTune in for insights that translate directly into your weekly standups.
Is pricing still treated as a last-minute decision in your GTM cycle? This webinar argues it shouldn’t be. Discover how high-growth teams are using pricing as a RevOps-led strategy, not just a Finance function.
Covered in the session:
- The intersection of pricing, packaging, and RevOps dataRegister to watch on-demand and learn how to own pricing as part of your RevOps stack.
Why Consumption is Becoming RevOps' Second Pipeline [Webinar]
by revVana
Who really owns the buyer journey in a world of fragmented touchpoints? This live session argues that RevOps is in the best position to coordinate every stage — from lead to renewal.
Expect insights on:
- Mapping revenue processes to real buyer behaviorsDon’t miss this one if you’re thinking about how to drive full-funnel accountability.
Ready to keep building?
This week’s roundup is just a snapshot of the ideas moving RevOps forward. Whether you're realigning priorities, exploring smarter automation, or designing your next roadmap these conversations are here to guide you. Make space for strategic thinking, and we’ll be back next week with more handpicked insights to support your growth. We've got your back.