Revenue Operations Blog

RevOps Roundup: September 13th to 19th, 2025

Written by Revenue Operations | Sep 22, 2025 3:21:55 PM

 

 
 

 

Delivering Revenue Through Sales Performance

Operatus.io

Sales performance isn’t just about hitting quotas, it’s about designing incentives that drive the right behaviors across the entire GTM engine. Operatus explains how Salesforce Spiff becomes the connective tissue between planning, enablement, territories, and commissions.

The article shows how real-time visibility into earnings can transform rep motivation, why aligning compensation rules with GTM strategy prevents costly disconnects, and how integrated incentive design can close the gaps that often stall growth.

The result: a clear view of how well-orchestrated incentives create momentum, not friction. Take a closer look at the full article.

 

AI foThe 90-Day CRO Playbook: Audit & Action Kit for New Revenue Leaders

Flowla

Stepping into the CRO role comes with pressure to deliver fast wins. Flowla lays out a tactical 90-day playbook designed to help leaders build credibility and impact from day one.

Key insights include:

- How to diagnose existing processes and surface hidden “ghost deals.”
- The art of balancing short-term wins with long-term structural change.
- Clarifying the CRO’s role across Sales, Marketing, and Customer Success to avoid misalignment.

If you’re starting fresh or reevaluating your first months in the role, this framework helps you anchor strategy while scoring meaningful early wins. Dive into the complete playbook here.

 

How to Build a RevOps Engine in HubSpot CRM (Step by Step)

RevPartners

HubSpot can be more than a contact database—it can be the engine powering your entire revenue operation. RevPartners walks through a step-by-step approach to transforming CRM into a growth driver.

The piece highlights the importance of setting up lifecycle stages correctly, tightening sales stages and triggers to avoid broken funnels, and implementing automation that adds real visibility instead of clutter. It also underscores the value of reporting that identifies bottlenecks early, enabling teams to act before opportunities slip away.

The payoff: a blueprint to turn HubSpot from passive record-keeping into a proactive GTM backbone. Explore the full article here.

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Building a Dynamic GTM Tech Stack: Foundations, Adoption, & Cross-Functional Alignment ft. Jamie Edwards

The Revenue Lounge


Is your GTM tech stack really driving revenue or just adding more tools to manage? In this episode, Jamie Edwards breaks down what it takes to build a dynamic stack that aligns with business goals, gains true adoption, and connects Sales, Marketing, and Customer Success into one flow.

Highlights include:

- Choosing technology based on business outcomes rather than hype.
- How to drive adoption across sales teams so tools become part of the workflow, not a distraction.
- Why cross-functional alignment is the real foundation of a tech stack that scales.

For RevOps leaders evaluating or restructuring their stack, this conversation offers a blueprint for turning fragmented tools into a growth engine. Give the full episode a listen here.

 

Why 75% of Sales Deals Fail (And How AI Can Fix It) | Vanessa Metcalf

The Revenue Insight Podcast

Why do most deals slip through the cracks? According to Vanessa Metcalf, VP of Global Revenue Enablement at Showpad, the issue rarely lies in the product it’s in the process. In this conversation, she explains how broken forecasting, poor data visibility, and fragmented enablement leave reps without the support they need to close.

The discussion goes deeper than symptoms. Metcalf outlines how behavioral change across teams is as critical as deploying new tools, and how AI can finally close the loop by providing coaching at scale, surfacing content when it matters, and tracking the signals that usually go unnoticed.

For leaders struggling with missed targets or long sales cycles, this episode offers a clear lens into why deals fail and a roadmap to fixing the problem with smarter, AI-driven enablement. Listen to the full episode here.


 

B2B Trust Crisis & AI's Impact with Katie Martell

Attributed - A podcast by Dreamdata

Trust is the scaffolding of every B2B relationship—but it’s under siege. Katie Martell digs into the “trust crisis,” how AI accelerates both risk and opportunity, and what brands need to do to stay genuine and relevant in a shifting landscape.

Key themes discussed:

- How buyers are reacting when automation and AI-generated content flood their feeds with generic or hollow messaging.
- Authenticity as strategic advantage: when to lean into storytelling, expertise, community over just pushing demand or volume.
- How to build guardrails for AI use so tools help scale trust, not erode it.

For marketers, sales, and RevOps leaders worried that every shiny tech might be hollow: this episode offers a guide for balancing innovation with integrity. Check out the full episode here.

 

Growth vs Scaling: RevOps, Apex8 Prototyping, and Niche Networking [Webinar]

Reveting

Growing a business and scaling one are not the same thing. This session digs into what separates the two and how to know where your focus should be. Katie Nelson, CEO of Sales UpRising, brings her experience helping solopreneurs build six-figure revenue systems, while Daren Fields, author of APEX8 and founder of Apex Advisory, introduces his Apex8 framework for turning complex strategies into repeatable growth models.

Together they explore how to distinguish growth from scaling, prototype revenue strategies using the Apex8 framework, build niche networks that fuel consistent opportunities, and align sales, marketing, and revenue under a RevOps lens.

For leaders looking to make their revenue more predictable or rethink how they approach momentum, this conversation is designed to deliver clarity and direction. Watch the full session here.

 

AI Orchestration: The Infrastructure Behind AI That (Actually) Works [Webinar]

RevOps Co-op ft. Openprise

If you’re wrestling with AI pilots that never make it into production, this webinar might be the course correction you need. Co-hosted by RevOps Co-op and OpenPrice, it digs into “AI orchestration” the often-invisible infrastructure that separates superficial tools from scalable systems.

What you’ll learn:

- What orchestration infrastructure (often under names like AI-OSS) looks like when it’s built for reliability, scale, and real integration across teams.
- How to evolve from simple automation to “lights-out” AI workflows that run dependably without constant oversight.
- The foundational practices that tend to be overlooked but are critical governance, enrichment pipelines, workflow design, and making sure your AI is maintainable and trustworthy.

If your AI efforts feel stuck in pilot mode, this webinar promises to give you the backstage playbook to move from experiments to real, sustainable impact. Check out the full session here.

 

Wrapping up

This week’s collection shows how RevOps is evolving across strategy, technology, and culture. From aligning incentives to rethinking growth vs. scaling, each piece offers a practical angle you can test right away. Keep the momentum going by experimenting with one new idea and see how it reshapes your results.

 

 

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