Why Why RevOps Needs a Strategic Seat at the Table
RevOps isn’t a supporting act it’s a strategic discipline that belongs in the boardroom.
Fullcast makes a clear case: when revenue operations sit outside executive decision-making, companies lose the ability to plan with precision and scale with purpose.
The article breaks down how integrating RevOps into leadership reshapes territory design, forecasting, and quota allocation. It’s about moving from reactive problem-solving to proactive revenue planning, where operations guide strategy instead of chasing it.
For leaders ready to turn RevOps into a true growth engine, this piece delivers a roadmap to elevate its voice at the table. Read the complete article.
Every deal is a network of influence, not just a chain of approvals. Flowla’s guide to stakeholder mapping dives into how top-performing teams uncover the hidden dynamics behind successful enterprise sales.
Main topics explored:
- How to identify key personas—champions, blockers, skeptics, and silent influencers.If you’ve ever lost a deal because someone “off the radar” said no, this article shows how to make sure that never happens again. Take a look at the full post.
Missed leads mean lost revenue, especially when response time defines whether you even stay in the conversation.
Qualified explains how AI SDRs (Sales Development Representatives) can solve that problem engaging prospects instantly, qualifying leads in real time, and running 24/7 coverage without overwhelming human teams.
The post blends strategy with implementation, showing how AI SDRs integrate into existing workflows, preserve brand tone, and free reps to focus on higher-value conversations. It’s not about replacing people it’s about removing the gaps where opportunity used to disappear.
If scaling responsiveness is part of your 2025 roadmap, this one’s worth your time. Explore the full content.
From RevOps to AI Ops: Building Smarter, Leaner GTM Systems with Brandon Smith of QuotaPath
“The RevOps Review” isn’t just talking shop it’s a lens into what’s next for GTM operations.
Hosted by Jeff Ignacio, the podcast profiles leaders across sales, marketing, and customer success to explore how RevOps is evolving.
In its latest episode, James Kase from Healthie takes listeners through his non-linear path into RevOps. Instead of a rigid roadmap, James emphasizes adaptability, using frontline experience to build empathy across teams, prioritizing changes smartly, and leaning into AI and automation to remove friction from the day-to-day.
For operators who feel the pace of change accelerating and want to stay ahead not just keep up this show gives you a field guide. Give it a listen.
Attributed - A podcast by Dreamdata
In this episode, the hosts dive into how behavioral cues and intent data can turn passive interest into real conversations. They unpack how signals that what a prospect reads, watches, and engages with become the backbone of smarter GTM moves.
They explore:
- How to distinguish weak signals from strong ones worth acting onIf you’re struggling to move more leads from curiosity to action, this episode surfaces tactics to put intent to work without overloading your team. Listen to the full episode.
Warren Zenna sits down with Michael Maimone, CRO at LucidLink, to explore his path from BDR to enterprise sales leader to CRO.
Drawing from his experience at IBM, Marketo, Adobe, and ZoomInfo, Maimone explains how he developed a systems mindset one that translates big-company rigor into agile execution at early-stage scale without slowing momentum.
The conversation covers his first 90 days as CRO: observing, diagnosing, and implementing quick wins through enablement, RevOps guardrails, hiring playbooks, and structured territory planning. He shares how LucidLink is redefining distributed cloud file access for creative industries and expanding into enterprise use cases through both direct and channel motions.
They close with a grounded look at AI adoption from Gong and ZoomInfo to Gemini-driven planning where Maimone highlights early impact signals, how to avoid tool fatigue, and why human judgment still anchors the best GTM decisions. Listen to the full episode.
Hands-On Workshop: Salesforce Integration with AWS ACE to Boost Revenue Operations [Webinar]
If you're ready to get your hands dirty, this workshop promises a practical deep dive into connecting Salesforce with AWS Ace. Expect more than theory: you'll walk through real setups, integrations, and best practices that make the systems talk reliably.
The session is designed to cover: the architecture for seamless data flow, authentication and security patterns, error handling strategies, and how to build resilient integrations that scale with your use cases.
For teams building scalable systems and trying to avoid brittle “point-to-point” glue code, this workshop is a rare opportunity to see it done live and then replicate it.
Integrating AI into your RevOps stack isn’t about wiring in another tool it’s about weaving capabilities across platforms in a way that scales. In this webinar, Celigo dives into how iPaaS (integration platform as a service) can act as the connective tissue for your systems to share intelligence, not just data.
They’ll cover:
- How to design integration patterns that support AI workflows, not just batch syncsIf you're looking to elevate your stack making it smarter, more connected, and future-proof this one’s built to show how iPaaS can move from infrastructure to enabler. Register and explore the session.
Wrapping Up
The more RevOps matures, the clearer it becomes: growth depends on alignment, not acceleration. From AI readiness to GTM orchestration, these stories remind us that efficiency means nothing without direction. Reflect, recalibrate, and turn one of these lessons into your next operational win.