The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
What to Read?
Revenue Attribution Vs. ROAS Attribution: What’s the Difference? [Blog]
by CaliberMind
Attribution models are not one-size-fits-all. This article from Calibermind breaks down the fundamental differences between revenue attribution and ROAS attribution—two models often used interchangeably, but built for very different decision-making needs. Revenue attribution gives you a full-funnel view of how marketing efforts drive closed revenue, while ROAS attribution focuses narrowly on paid ad performance and return on ad spend.
By understanding the use case, limitations, and impact of each model, marketing and RevOps leaders can better align teams, set realistic KPIs, and prioritize the right investments.
Read the full article to improve how you evaluate campaign performance and support smarter budget allocation.
Inside Zoom’s Revenue Playbook: Pipeline, Forecasting & Fast Starts [Blog]
by Clari
Zoom has become a benchmark for rapid and scalable revenue growth—and pipeline forecasting sits at the center of its strategy. In this blog, Clari explores how Zoom builds precision into its forecasts through structured pipeline management, real-time data usage, and process consistency across sales teams.
You’ll learn how Zoom:
-Builds forecasting confidence with clear pipeline definitions
- Aligns sales targets with real-time rep activity
- Uses data visibility to improve accountability and coaching
Read the full post to uncover practical forecasting tactics used by one of the world’s fastest-scaling companies.
The Future of Sales Operations: Trends Shaping the Role [Blog]
by Revenue.io
Sales operations is undergoing a quiet revolution. Once known for administrative support, today's sales ops teams are driving revenue strategy, tech implementation, and interdepartmental alignment. This blog by Revenue.io explores how the role is shifting from backend reporting to forward-thinking leadership.
It dives into how sales ops professionals now partner with RevOps, marketing, and finance, manage tech stacks, and create efficiency at scale. They’re also becoming responsible for change management as tools evolve, metrics mature, and buyer expectations rise.
Read the article to better understand what this evolution means for your team structure and revenue outcomes.
What to Listen to?
The Keys to Prioritization in RevOps [Podcast]
What do you tackle first in a RevOps roadmap? This episode addresses one of the most common (and overlooked) challenges in RevOps: setting priorities. Through real-world insights, you’ll learn how to differentiate between urgent requests and strategic projects, balance long-term planning with immediate needs, and create frameworks for decision-making across stakeholders.
This episode covers:
- How to avoid “firefighting mode” and stay focused
- Aligning cross-functional priorities across sales, marketing, and CS
- Building repeatable frameworks to evaluate what's worth acting on
Listen now and learn how to turn reactive work into strategic impact.
Data Capture and AI-Driven Revenue Intelligence with Janis Zech [Podcast]
Too many teams collect data—but don’t use it. This episode explores how organizations are integrating AI and revenue intelligence tools to activate their data. You’ll hear how smarter data capture processes enable real-time insight generation, tighter forecasting, and better visibility for revenue leaders.
Instead of relying on gut feeling, teams can now use AI to surface deal risk, spot opportunities, and support frontline reps with contextual coaching—based entirely on live data.
Listen to the full episode to understand how intelligent data workflows can become your biggest revenue lever.
If you're still focused on MQLs, you might be missing the bigger picture. This conversation unpacks what it takes to build a true account-based revenue engine—one that looks beyond lead scoring and embraces a more holistic, high-value, account-centric approach.
You’ll learn how teams are shifting from lead-level metrics to pipeline contribution, aligning GTM roles around accounts instead of individual form-fills, and using intent data to engage the right people at the right time.
Tune in to learn how to future-proof your GTM strategy with an account-based foundation.
What to Attend?
Growth AI Trends and Strategies for Revenue Operations in the AI/ML Era [Webinar]
by RevOps Co-op ft. Xfactor.io
Revenue Operations is being reshaped by the acceleration of AI and automation. This webinar brings together industry leaders to discuss the most important growth trends shaping the RevOps landscape in 2025 and beyond.
The session covers:
- AI use cases that are already delivering impact in revenue teams
- How automation is redefining handoffs, reporting, and decision-making
- What forward-thinking companies are doing to build scalable, data-powered RevOps teams
Save your spot to get ahead of the curve and bring AI-driven insights into your daily operations.
RevOps, Reinvented: How AI is Changing the Game [Webinar]
by Revenue Operations Alliance
As businesses demand faster execution, more visibility, and full-funnel alignment, RevOps is undergoing a transformation. This article from Revenue Operations Alliance explains how the function is being reimagined to deliver strategic value—not just process efficiency.
It highlights how teams are:
- Moving from siloed data to unified revenue insights
- Embedding RevOps earlier into GTM planning cycles
- Using tech to operationalize strategy across teams
Read the full article to gain a fresh perspective on what the next generation of RevOps looks like—and how you can lead it.
