Revenue Operations Blog

RevOps Roundup: January 11th to 17th, 2025

Written by Revenue Operations | Jan 17, 2025 12:41:35 PM

 

 
The RevOps roundup curates the best weekly content from revenue operations leaders around the global. 

What to Read? 

 

How Top Cybersecurity Firms Are Scaling Predictable Growth with Clari [Blog]

by Clari

Scaling growth in cybersecurity is no small feat, but top firms are finding ways to make it predictable. This article reveals how leading cybersecurity companies are leveraging data, aligning teams, and building scalable revenue strategies to navigate a challenging market.

Explore:

- How data-driven decisions enhance revenue predictability
- Strategies for aligning sales and marketing in fast-paced industries
- Lessons from cybersecurity firms driving consistent growth

Read the full article to uncover actionable insights for scaling your business with precision.

 

Align B2B Strategy, Planning, And Execution To Achieve Growth With Precision And Purpose [Blog]

by Laura Cross from Forrester

What does it take to align strategy, planning, and execution in B2B organizations?

This post from Forrester highlights how a unified approach can drive growth with clarity and purpose.It emphasizes the importance of cross-team collaboration, robust planning processes, and clear metrics for success.

Explore the article to learn how aligning these pillars can transform your B2B growth strategy.

 

Kickstart a Buying Groups Motion with Buying Groups Blueprint [Blog]

by LeanData

Creating an effective buying group strategy is key to unlocking complex B2B sales. This article introduces a blueprint for building, managing, and optimizing B2B buying groups to accelerate deal velocity and improve win rates.

Key topics include:

- The role of buying groups in modern B2B sales
- Steps to define and structure your buying groups
- Tips for leveraging data to track engagement and progress

Check out the full article to start building buying groups that drive results.
 

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What to Listen to? 

 

Kanako Tone | Ensuring RevOps is Treated as a Strategic Function [Podcast]

by RevAmp by DealHub.io

How can RevOps teams move beyond tactical tasks and earn their place as strategic partners?

In this episode, Kanako Tone shares her experience elevating RevOps to the executive level, emphasizing the importance of data, collaboration, and long-term vision.

Tune in to learn how to position RevOps as an indispensable part of your organization’s strategy.

 

 

Operationalizing Strategy: Turning Plans into Action - with Tom van Langen [Podcast]

by RevOps Lab

Turning strategy into results requires more than great ideas—it takes execution. This episode explores how to operationalize strategy effectively, focusing on aligning teams, tracking progress, and making adjustments in real time.

Hear about:

- The challenges of moving from planning to execution
- Tools and frameworks for operational success
- How leaders can foster accountability across teams
 
Listen now to bridge the gap between strategy and action.
 

 
 

by RevOpsAF The Podcast

What do Chief Revenue Officers expect from their RevOps teams?

This episode unpacks the priorities, pain points, and opportunities that RevOps leaders can address to meet the needs of CROs. The discussion offers valuable insights into aligning RevOps with executive goals for maximum impact.

Listen in to understand how RevOps can better support CROs and drive organizational success.

 

What to Attend? 

 

Revolutionizing marketing Ops with AI, data, and automation[Webinar]

by RevOps Co-op

What if your marketing operations could be fully transformed by AI and automation? This webinar, featuring Taylor Matthews and Alex Johnson, explores how AI tools and data-driven strategies are revolutionizing Marketing Ops.

You’ll learn:

- How to integrate AI into your marketing workflows
- Best practices for leveraging automation to enhance efficiency
- Case studies of successful Marketing Ops transformations

Save your spot to discover how to take your marketing operations to the next level with AI.

 

Why Every CEO Needs a RevOps Leader[Webinar]

by RevGenius

CEOs know they need growth—but do they know they need RevOps? In this webinar, Sarah Clarke and David Brown discuss why RevOps leadership is critical for scaling businesses efficiently. From driving team alignment to improving data visibility, this session covers the strategic value RevOps brings to the C-suite.

What you’ll gain:

- Insights into the CEO-RevOps dynamic
- Strategies for aligning RevOps with executive priorities
- Real-world examples of RevOps driving business success

Register now to learn how RevOps leaders are becoming indispensable to CEOs.

 

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