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RevOps Roundup: January 25th to 31th, 2025

 

RevOps Round-up
 
The RevOps roundup curates the best weekly content from revenue operations leaders around the global. 

What to Read? 

 

4 Marketing & RevOps Predictions for 2025 [Blog]

by New Breed

What will shape the future of Marketing and RevOps in 2025? This article explores four key trends that will redefine how businesses generate revenue and engage customers. From AI-driven personalization to evolving revenue intelligence strategies, these insights will help leaders stay ahead of the curve. You'll learn about:

- How AI will continue transforming marketing and RevOps
- The growing influence of revenue intelligence in decision-making
- The evolution of customer experience in a data-driven world
- Why cross-functional alignment is more critical than ever

Read the full post to ensure your 2025 strategy aligns with the future of revenue operations.

 

Building a Data-First Culture for Your CRM[Blog]

by BridgeRev 

A CRM is only as valuable as the data it contains.

This article explores how a data-driven approach can transform CRMs into powerful tools for sales efficiency, accurate forecasting, and smarter decision-making.

Check out the full article to learn how data can enhance CRM functionality and drive better business outcomes.

 

Enterprise Scheduling Software: What to Look For [Blog]

by LeanData

Scheduling inefficiencies slow down sales cycles, but automation can change that.

This article showcases how LeanData BookIt simplifies enterprise scheduling, streamlining meeting bookings, improving response times, and reducing lead drop-offs.

Read more to see how an optimized scheduling process can accelerate your sales team’s success.

 

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What to Listen to? 

 

Unlocking the Power of Connected GTM Strategies [Podcast]

by The RevOps Review

Why do so many GTM strategies fall apart? The answer often lies in misalignment between teams. This episode dives into how marketing, sales, and RevOps can work as a unified force to create a connected GTM strategy that drives efficiency and revenue growth. Discussion topics:

- How to break down silos between teams
- The role of data in improving GTM execution
- Best practices for aligning GTM strategies across departments

Tune in to learn how a connected approach can maximize your GTM success.
 

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My Lessons From Scaling to $22 Million [Podcast]

by B2B Revenue Vitals

What does it really take to scale a business to $22 million? Growth is rarely a straight line—it’s filled with challenges, mistakes, and key breakthroughs. In this episode, a founder shares the real lessons learned while scaling a company from the ground up. What you’ll take away:

- The toughest challenges in scaling a business
- The role of hiring and team-building in sustainable growth
- What to avoid when expanding operations

Listen now for unfiltered insights from a real high-growth journey.
 

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by RevOpsAF The Podcast

Are you tracking the right KPIs for your RevOps team? Many companies measure too much—or too little—without focusing on what actually drives results. This episode highlights the most impactful RevOps metrics and how to use them for continuous improvement. Key takeaways:

- The KPIs that truly define RevOps success
- How to align RevOps metrics with business outcomes
- The balance between operational efficiency and revenue impact

Listen in to refine your approach to measuring RevOps effectiveness.
 

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What to Attend? 

 

2025 SPIFF Trends: When, Why, and How GTM Teams Are Incentivizing Success [Webinar]

by RevOps Co-op ft. Quotapath

Are traditional SPIFF programs still effective, or is it time to rethink sales incentives? This webinar explores the biggest SPIFF trends for 2025, highlighting how automation, personalization, and data-driven strategies are reshaping incentive structures. Learn about:

- How AI is changing sales incentive programs
- New ways to structure SPIFFs for maximum motivation
- Aligning SPIFF programs with long-term revenue goals

Save your spot to stay ahead of the trends redefining sales incentives in 2025.

 

Why Every CEO Needs a RevOps Leader [Webinar]

by RevGenius ft. Fullcast

Is RevOps just another function, or is it becoming an essential pillar of executive strategy?

CEOs looking to scale efficiently are turning to RevOps leadership to bring structure, predictability, and alignment to their revenue operations. In this webinar, Sarah Clarke and David Brown explore why every CEO needs RevOps at the leadership table. What you'll gain:

- Insights into how RevOps enhances executive decision-making
- Strategies for aligning RevOps with long-term business goals
- Examples of companies leveraging RevOps to scale efficiently

Register now to see why CEOs are prioritizing RevOps more than ever before.

 

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