Revenue Operations Blog

RevOps Roundup: March 1st to 14th, 2025

Written by Revenue Operations | Mar 13, 2025 3:23:06 PM

 

 
The RevOps roundup curates the best weekly content from revenue operations leaders around the global. 

What to Read? 

 

GenAI + Marketing Analytics: What RevOps Needs to Know [Blog]

by RevOps Co-op

Discover how generative AI is transforming marketing analytics. Discover how GenAI tools enable marketers to automate data analysis, deliver real-time insights, and make smarter decisions. Learn about:

- Automated reporting and real-time analysis

- Enhanced segmentation and predictive insights

- Strategies to optimize campaign performance with AI

Read the full article to learn how integrating GenAI into your analytics workflow can drive better marketing results.

 

How to Automate Account Scoring with Signals and Data [Blog]

by LeanData

Prioritizing high-value accounts is essential for a winning sales strategy. Lear more about how LeanData automates account scoring in Salesforce, helping your team quickly identify and focus on the most promising prospects.

- Improved accuracy in scoring through automation

- Enhanced lead segmentation and prioritization

- Integration with Salesforce to streamline workflows

Check out the full article to see how automated account scoring can transform your sales process.

 

It’s Time To Change The Rules For Defining The Value Of B2B Data [Blog]

by Forrester

 

Are traditional metrics undervaluing your B2B data? This thought-provoking article challenges conventional definitions and proposes a fresh framework for assessing the true value of B2B data. Key Topics:

- Innovative approaches to measure data impact

- The shift from static metrics to actionable insights

- How redefining data value can drive smarter business decisions


Read the full post to rethink your data strategy and gain a competitive edge.

 

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What to Listen to? 

 

The Marketing Playbook That's Secretly Killing Your B2B Content [Podcast]

by Attributed - A podcast by Dreamdata

 

Could your marketing playbook be stifling your growth? This episode dives into how outdated strategies might be hindering your performance and why a modern, agile, and data-driven approach is needed.
Learn more about:

- Hidden flaws in traditional marketing tactics

- The benefits of updating your playbook with agile methods

- Real-world examples of brands that have revitalized their strategy

Transform your marketing approach and unlock your team's potential. Listen now to discover how to overcome these pitfalls and drive sustainable growth. 

 

The Bootstrap Advantage (My CEO Consulting Call) [Podcast]

by B2B Revenue Vitals

How can a startup mentality drive growth without huge investments? Tune in and discover how ingenuity, efficiency and lean strategies can drive scalable success.
Learn more:

- The competitive advantages of bootstrapping.
- Practical tips for maximizing limited resources
- Lessons from CEOs who have scaled smartly on a tight budget.

Take a lean approach to uncover hidden opportunities. Listen now to learn how to turn constraints into strategic advantage.

 

 Is your ABM strategy up to the challenges posed by the pipeline? Listen in and explore how modern Account Based Marketing is evolving to overcome common bottlenecks and drive consistent revenue growth.

Learn more about:

- Transitioning from traditional ABM to agile, data-driven tactics.
- Overcoming pipeline bottlenecks with targeted strategies.
- Success stories highlighting effective ABM transformations.

Refine your approach and build a robust pipeline. Listen now and discover practical strategies for the future of ABM. 

 

What to Attend? 

 

Smarter Prospecting = Bigger Pipeline: AI + Automation Do’s & Don’ts for RevOps [Webinar]

by RevOps Co-op ft. SeamAI

 

Are you ready to elevate your prospecting game? This webinar reveals how data-driven insights, automation, and personalized outreach can identify high-value prospects and build a larger, more efficient sales pipeline.
Learn more about:

- Innovative methods to qualify and target prospects
- How automation streamlines lead generation
- Aligning sales and marketing for better conversion rates

Take the first step toward transforming your pipeline. Save your spot and learn proven tactics for smarter prospecting.

 

"The Foundations": Master ABM, RevOps and AI Agents with HubSpot [Webinar]

by MAN Digital: HubSpot-First ABM Agency

 

Looking to supercharge your Account-Based Marketing? This webinar demonstrates how to leverage HubSpot's powerful tools to execute targeted ABM strategies, enhance personalization, and drive better conversions.
Learn more about:

- Integrating ABM strategies with HubSpot
- Tactics for hyper-targeted marketing and personalized outreach
-Aligning sales and marketing for cohesive campaign execution

Transform your ABM approach for measurable impact. Register now to unlock the potential of ABM with HubSpot.

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