Outreach Q4 2025 Product Release: AI That Adapts to You [Blog]
Outreach’s Q4 2025 release introduces a more adaptive, AI-powered revenue workflow platform designed to help reps and RevOps teams operate with greater clarity and efficiency. This update focuses on deeper personalization, stronger automation, enhanced analytics, and richer data enrichment, all aimed at accelerating revenue cycles and improving execution across GTM teams. Highlights include:
For RevOps teams looking to understand how AI is becoming embedded in day-to-day revenue workflows, this release offers a glimpse into the near future of GTM execution. Dive into the full article here.
ATAK Interactive breaks down the rising importance of schema markup for B2B companies operating in an AI-driven search landscape. As search engines and AI models increasingly rely on structured data to understand context, relevance, and expertise, implementing the right schema types has become essential for visibility, credibility, and organic discoverability.
In this guide, you’ll explore:
For marketing ops and RevOps leaders focused on scaling organic performance, this guide provides a practical roadmap to future-proof your search strategy. Read the full piece here.
CaliberMind takes a candid look at the leading alternatives in the attribution and revenue analytics space, a must-read for RevOps teams reevaluating their data infrastructure for 2026. The comparison goes beyond surface-level features, focusing on scalability, data trust, architecture, and the operational realities of adopting each platform.
This breakdown covers:
If your team is rethinking its measurement stack or planning re-platforming in the year ahead, this analysis offers clear guidance on what to look for and what to avoid. Explore the full evaluation here.
The Best Use Cases for AI in GTM [Podcast]
By: GTM Science - A show for GTM and RevOps leaders
In this episode, Eddie Reynolds sits down with Rachael Bueckert to unpack how AI is reshaping GTM and RevOps workflows, not as hype, but as a tool that only works when strong processes already exist. Together, they explore how teams can turn AI into a real operational advantage rather than an experiment that never makes it past the pilot phase.
In this conversation, they dive into:
If you're aiming to move from “AI curiosity” to practical adoption inside your revenue engine, this episode offers frameworks you can apply immediately.
Listen to the full episode here.
In this episode, Camela Thompson, co-host at RevOpsAF, sits down with Jacki Leahy to dive into why so many RevOps roadmaps fall apart.
Jacki leverages her experience in RevOps consultancy to highlight how teams get trapped doing tickets rather than driving strategy, and how they can reset to become trusted advisors instead of task-handlers.
The conversation flows around the reality of operating in growth-stage organisations where priorities shift and chaos is the norm. Camela and Jacki explore how to build adaptive roadmaps, how to gain executive buy-in (hint: start with the CFO), and how to avoid burnout by staying focused on impact rather than activity.
If you feel your roadmap is more reactive than strategic, this episode provides the mindset and tactics to shift from firefighting to influencing.
Tune into the full episode here.
Host Sajeel Qureshi interviews Klemen Hrovat, co-founder of Sellestial, in a candid conversation about building a SaaS product, iterating based on real user feedback, and operationalising data & AI in RevOps. Klemen shares how what started as one product evolved after listening to customers, pivoting deeply, and learning how critical data hygiene and honest feedback are for growth.
Key take-aways:
If your focus is on scaling RevOps, data maturity, or enabling AI-driven workflows, this episode brings a refreshing lesson: success often comes from humble listening, not just bold automation. Listen to the full discussion here.
How AI Is Redefining Account Data and Planning for RevOps Teams [Webinar]
This session, led by Anders Krohn (Kernel) and Ramy Atassi (Pigment), focuses on how modern RevOps teams are rethinking account data architecture and connecting it directly to planning and territory management. The conversation highlights how AI is reshaping territory design, account hierarchies and segmentation, while also explaining where human context still drives the most impact.
Key topics include:
A valuable webinar for RevOps professionals who want to strengthen the connection between account data, AI capabilities and scalable GTM planning.
Save your place here.
Featuring Steve Busby (CEO) and Ashmi Pancholi (Partner, Revenue Operations Associates), this webinar breaks down the revenue cycle through the lens of the bow-tie model, emphasizing the business fundamentals that support consistent recurring revenue. The session highlights the cross-functional responsibilities involved in the cycle and the KPIs that reveal inefficiencies and opportunities for improvement. This session cover:
This webinar is especially relevant for teams looking to refine their GTM engine and strengthen the connective tissue between processes, data, teams and outcomes. Register here.