The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
What to Read?
52% of Revenue from Existing Customers — But Renewal is No Longer Guaranteed [Blog]
by Ebsta
Can we really count on customer loyalty when the landscape keeps changing?
Customer renewal rates are no longer a given, even if your product is strong. This article explores why B2B companies can no longer rely solely on historical renewal patterns and need a more proactive approach to customer success and engagement. It highlights new buyer behaviors, internal customer challenges, and how sales and customer success teams must rethink their renewal strategies.
Discover why nurturing accounts post-sale has become just as critical as winning them in the first place.
Curious about the new rules of customer retention? Read the full article here.
RevSure AI’s Breakthrough in G2 Spring 2025: Redefining Revenue Intelligence for B2B GTM [Blog]
by Revsure.ai
What if you could predict revenue leaks before they happen?"
Revsure shares its latest milestone: being recognized as a leader in G2's Spring 2025 reports. This blog dives into how Revsure’s platform is redefining revenue intelligence for B2B Go-to-Market teams by offering predictive visibility into pipeline risks and deal health. Key topics include AI-driven deal inspection, go-to-market alignment, and proactive pipeline acceleration.
Learn how smarter revenue forecasting can future-proof your growth strategies.
Explore the full story behind Revsure’s breakthrough here.
Be More Strategic: The Key to Growth in RevOps [Blog]
by RevOps Co-op
Is your RevOps strategy building momentum, or just keeping the lights on?
RevOps is no longer just about fixing operational bottlenecks, it's about driving business growth. This article outlines a framework for RevOps leaders to move from reactive firefighting to proactive scaling. It covers creating cross-functional alignment, implementing data-driven processes, and creating systems that enable each revenue team to perform at its best.
Get ready to rethink how your RevOps team can become a true growth engine for your company.
Dive into the full article to learn more about creating a scalable RevOps foundation.
What to Listen to?
Being Led Astray: First and Last Touch Attribution [Podcast]
Is relying on first or last touch attribution really giving you the full story? In this episode, the conversation breaks down the major flaws behind these popular attribution models and how they can lead marketing and sales teams toward incomplete or even misleading conclusions.
Among the key topics discussed:
- Why first and last touch attribution oversimplify the buyer journey
- The risks of misallocating budget based on flawed data
- Alternatives for capturing a more holistic view of influence across the funnel
Tune in to learn how to move beyond traditional attribution and uncover deeper insights that drive smarter revenue decisions.
The Dynamic B2B Duo: Marketing & Ops. Why Collaboration Wins [Podcast]
by Attributed - A podcast by Dreamdata
Strong alignment between marketing and operations isn't optional anymore—it's a competitive advantage. In this episode, the discussion centers around how B2B companies are winning by bringing these two functions closer together to drive efficiency, better data flow, and stronger customer experiences.
The episode highlights:
- How tight collaboration improves campaign execution and measurement
- Common friction points and how to overcome them
- Building a shared language and goals between marketing and operations
Listen now and discover how better internal alignment can fuel external growth.
What’s stopping businesses from truly capitalizing on AI? In this episode, guest Daryn Smith explores the gap between organizations’ ambitions around AI adoption and their actual readiness to integrate these technologies effectively.
Throughout the conversation, Daryn covers how companies can:
- Identify and bridge critical data infrastructure gaps
- Prepare teams and processes for AI-driven transformation
- Shift from isolated experiments to scalable AI strategies across revenue teams
Listen to the full episode and walk away with practical steps to close the readiness gap and start leveraging AI for meaningful business impact.
What to Attend?
HubSpot Integration with AWS ACE to Boost RevOps [Webinar]
by SaaSify
Is your HubSpot setup fully unlocking your revenue potential? In this webinar, organized by SaaSify.ai in collaboration with HubSpot, experts dive deep into how smart integration strategies can help revenue teams better manage their data, improve targeting, and fuel growth.
The session will cover:
- Best practices for integrating external data sources into HubSpot
- How enriched data powers better segmentation, automation, and reporting
- Real-world examples showing how teams are maximizing HubSpot’s potential for revenue generation
Register now to gain practical integration strategies and actionable insights that will help your revenue operations team work smarter and scale faster.
Building GTM Orgs in the Efficient Growth Era: Thrive, Don't Just Survive! [Webinar]
by RevOps Co-op
In today’s market, growth at any cost is no longer sustainable. Building efficient, focused Go-to-Market (GTM) teams has become the new priority—and understanding how to do it well can make all the difference.
In this webinar hosted by RevOps Co-op, Dan Demas, SVP of Revenue & Operations at GRIN, shares how he is leading his team into this new era of smart scaling, with the strategic support of Revcast. Through an open and practical discussion, Dan explores:
- How scaling strategies have evolved, and why mindset shifts are essential
- Ways to maximize pipeline and people investments for stronger returns
- Approaches to making high-quality, urgent decisions under pressure
- What it means today to drive higher ARR per GTM employee
If you’re looking to build a GTM organization that thrives on focus, agility, and efficiency, this session is packed with lessons and real-world examples you won’t want to miss.
Save your spot and join the conversation to learn how to future-proof your GTM strategy.
