by RevSure
Can your marketing operations team (MOPs) shift from being a cost center to a true revenue engine? This article explores how MOPs teams are evolving to become strategic growth drivers, using data, technology, and process optimization to maximize ROI. Key topics covered:
- How MOPs align with revenue-driving goals
- The role of automation and analytics in scaling marketing impact
- Strategies for transforming MOPs into a revenue-focused function
Read the full post to uncover how MOPs can redefine their role and contribute directly to growth.
by Outreach.io
What if your BDRs could focus more on selling and less on busy work?
This article explores how AI tools are revolutionizing business development by automating repetitive tasks, enhancing lead insights, and freeing up time for more meaningful conversations.
Read more to see how AI is helping BDRs achieve more in less time.
by LeanData
Are MQLs becoming obsolete in modern B2B sales?
This article explains how buying groups are revolutionizing the sales process by focusing on account-based engagement rather than individual leads. Learn why relying solely on MQLs could be costing you millions in missed opportunities.
Check out the full article to explore how buying groups can transform your revenue operations.
How can multi-touch attribution elevate your sales operations?
This episode dives into the complexities of attribution models, how they impact sales reporting structures, and the ways RevOps leaders can use attribution insights to refine their strategies.
- The value of multi-touch attribution in sales and marketing alignmentTune in to learn how to make attribution work for your sales operations.
“Why I Eliminated Discovery”: Lauren Boynton’s Bold Sales Strategy [Podcast]
by The Revenue Insights Podcast
Is it possible to skip the discovery process in sales?
Lauren Boynton shares why she eliminated traditional discovery calls and how it’s transformed her sales process. By rethinking the buyer journey, she’s found new ways to engage prospects and close deals faster.
Listen now to hear Lauren’s unconventional approach to sales.
Are your reps spending too much time chasing unqualified buyers?
Find out how to identify buyers who are ready to commit, improve qualification processes and focus resources on the deals with the highest potential.
- How to spot readiness signals in potential buyersListen to to optimize your team's time and close deals faster.
by RevOps Co-op
Can AI help you redefine and align your Ideal Customer Profile (ICP)?
This webinar explores how AI tools can analyze data, identify patterns, and provide actionable insights to refine ICPs for better targeting and engagement.
Key takeaways:
- How AI enables more accurate customer profiling
- Strategies for aligning ICPs across teams
- Examples of AI-driven ICP optimization in action
Save your spot to learn how AI can sharpen your go-to-market approach.
by RevGenius
Is your sales team spending too much time on admin tasks? This webinar reveals how AI can automate the busy work, from scheduling to data entry, giving reps more time to focus on what they do best—selling. In this session, you’ll discover:
- How AI tools simplify sales workflows
- Practical examples of automation reducing admin overhead
- Strategies for integrating AI into your sales processes
Register now to discover how AI can make your sales team more productive and effective.