The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
What to Read?
From Cost Center to Revenue Engine: How Marketing MOPs Drive Growth [Blog]
by RevSure
Can your marketing operations team (MOPs) shift from being a cost center to a true revenue engine? This article explores how MOPs teams are evolving to become strategic growth drivers, using data, technology, and process optimization to maximize ROI. Key topics covered:
- How MOPs align with revenue-driving goals
- The role of automation and analytics in scaling marketing impact
- Strategies for transforming MOPs into a revenue-focused function
Read the full post to uncover how MOPs can redefine their role and contribute directly to growth.
AI for BDRs: Leveraging Technology to Accelerate Sales [Blog]
by Outreach.io
What if your BDRs could focus more on selling and less on busy work?
This article explores how AI tools are revolutionizing business development by automating repetitive tasks, enhancing lead insights, and freeing up time for more meaningful conversations.
Read more to see how AI is helping BDRs achieve more in less time.
The Buying Groups Revolution: Why MQLs Are Costing You Millions [Blog]
by LeanData
Are MQLs becoming obsolete in modern B2B sales?
This article explains how buying groups are revolutionizing the sales process by focusing on account-based engagement rather than individual leads. Learn why relying solely on MQLs could be costing you millions in missed opportunities.
Check out the full article to explore how buying groups can transform your revenue operations.
What to Listen to?
Multi-touch attribution, Sales Ops, & reporting structure, with Olga Traskova [Podcast]
How can multi-touch attribution elevate your sales operations?
This episode dives into the complexities of attribution models, how they impact sales reporting structures, and the ways RevOps leaders can use attribution insights to refine their strategies.
- The value of multi-touch attribution in sales and marketing alignment- How to integrate attribution data into operational reporting
- Practical examples of teams succeeding with attribution-driven decisions
Tune in to learn how to make attribution work for your sales operations.
“Why I Eliminated Discovery”: Lauren Boynton’s Bold Sales Strategy [Podcast]
by The Revenue Insights Podcast
Is it possible to skip the discovery process in sales?
Lauren Boynton shares why she eliminated traditional discovery calls and how it’s transformed her sales process. By rethinking the buyer journey, she’s found new ways to engage prospects and close deals faster.
Listen now to hear Lauren’s unconventional approach to sales.
Are your reps spending too much time chasing unqualified buyers?
Find out how to identify buyers who are ready to commit, improve qualification processes and focus resources on the deals with the highest potential.
- How to spot readiness signals in potential buyers- The importance of prioritizing high-value opportunities
- Strategies for reducing wasted effort in the sales pipeline
Listen to to optimize your team's time and close deals faster.
What to Attend?
Using AI to Define and Align Your ICP [Webinar]
by RevOps Co-op
Can AI help you redefine and align your Ideal Customer Profile (ICP)?
This webinar explores how AI tools can analyze data, identify patterns, and provide actionable insights to refine ICPs for better targeting and engagement.
Key takeaways:
- How AI enables more accurate customer profiling
- Strategies for aligning ICPs across teams
- Examples of AI-driven ICP optimization in action
Save your spot to learn how AI can sharpen your go-to-market approach.
How to Use AI in Sales: Automate Your Reps' Busy Work and Sell Smarter [Webinar]
by RevGenius
Is your sales team spending too much time on admin tasks? This webinar reveals how AI can automate the busy work, from scheduling to data entry, giving reps more time to focus on what they do best—selling. In this session, you’ll discover:
- How AI tools simplify sales workflows
- Practical examples of automation reducing admin overhead
- Strategies for integrating AI into your sales processes
Register now to discover how AI can make your sales team more productive and effective.
