RevOps Roundup: October 12th to 18th, 2024
The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
What to Read?
Why Product Lifecycle Marketing Is Essential for SaaS Success [Blog]
by Breadcrumbs
Ever wondered how marketing evolves throughout a product’s journey? This article explores the concept of product lifecycle marketing, showing how businesses can tailor strategies at every stage—from launch to growth and maturity. It offers actionable insights on staying relevant, driving engagement, and sustaining demand.
What you’ll learn:
- How to adjust marketing strategies for each lifecycle stage- Techniques for balancing acquisition and retention
- Real-world examples of successful product lifecycle marketing
Read the full article to see how aligning marketing with product stages can unlock new growth opportunities.
LeanData vs ZoomInfo Operations/Ringlead: Which is Better? [Blog]
by LeanData
Choosing the right data management platform can be daunting. This post compares LeanData, ZoomInfo, and RingLead, evaluating their strengths and weaknesses across various use cases. If you're trying to decide which platform aligns best with your needs, this comparison provides the insights you need to make an informed choice.
Explore:
- Key features and functionalities of each platform
- How they perform in data enrichment, lead management, and routing
- Which platform might suit your business best
Check out the full article for an in-depth look at these leading platforms.
The Evolution of B2B Attribution: From Single-Touch to Multi-Touch and Beyond [Blog]
by RevSure
How well do you track the impact of your marketing efforts? This post unpacks the evolution of B2B attribution, taking you from single-touch to multi-touch models and beyond. You’ll discover the challenges and opportunities that come with attributing revenue accurately in today’s complex sales environment.
In this article:
- Understand the limitations of single-touch attribution- Learn how multi-touch models provide deeper insights
- Explore the future of attribution and what’s next for B2B teams
What to Listen to?
by The RevOps & ABM Alignment
What does it take to build a true revenue machine? In this episode, Roee Hartuv, Head of Revenue at Walnut, shares his expertise on creating scalable revenue processes that fuel sustainable growth. You’ll hear about the systems, tools, and strategies that turn good teams into great ones.
Tune in to explore:
- How to build a high-performing revenue engine- The tools and frameworks Roee uses to scale teams
- Real-world lessons from Walnut’s success
Building High-Performance Sales Cultures in Technology with Joe McNeill, Chief Revenue Officer at Influ2 [Podcast]
by The Revenue Insight Podcast
Creating a high-performance sales culture isn’t just about targets—it’s about building the right environment. This episode explores how technology companies cultivate strong, motivated sales teams that consistently exceed expectations.
What you’ll learn:
- Key traits of high-performing sales cultures- Strategies for fostering motivation and collaboration
- How to build resilience in a competitive market
Scott Galloway: Unfiltered lessons for business and life[Podcast]
by Masters of Scale
Scott Galloway doesn’t hold back in this candid episode. From hard-hitting business advice to life lessons, he offers unfiltered insights on success, failure, and the journey in between. Whether you're building a business or seeking personal growth, this conversation will leave you with plenty to reflect on.
In this episode:
- Galloway’s thoughts on leadership and entrepreneurship- Candid advice on navigating challenges in business and life
- Practical insights you can apply right away
Listen now for a thought-provoking conversation with one of today’s boldest thinkers.
What to Attend?
Revenue Grid Demo: Zero CRM in action - Transform your sales with AI Assistants [Webinar]
by RevGenius
Curious about the latest innovations in sales automation? This DemoDay showcases the cutting-edge tools from Revenue Grid designed to streamline sales processes and enhance team productivity. Watch live demos and get your questions answered directly from the experts.
During this session, you’ll see:
- Live demos of the newest features from Revenue Grid
- How automation can drive efficiency in your sales processes
- Real-time Q&A with product specialists
Register now to secure your spot and see how these tools can elevate your sales strategy.
Closing a Deal in HubSpot: Best Practices for the Final Stretch [Webinar]
Where is B2B marketing headed? This forward-looking webinar dives into the trends and innovations shaping the future. From AI-driven campaigns to data-first strategies, discover how your marketing team can stay ahead of the curve in a rapidly evolving landscape.
Topics include:
- Key trends defining the future of B2B marketing
- How AI is transforming the marketing landscape
- Best practices for data-driven campaigns
Save your spot now and stay ahead with insights that will shape tomorrow’s strategies.
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