The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
What to Read?
Sales Intelligence: In-Depth Guide to Boost Your Sales [Blog]
by Clari
Discover how sales intelligence can revolutionize your sales strategy in Clari's comprehensive guide. Key topics include:
- Definition and Importance: Understand what sales intelligence is and its critical role in sales success.
- Benefits: Learn about improved customer insights, accurate sales forecasting, and optimized sales processes.
- Tools and Technologies: Explore the best tools for integrating sales intelligence into your existing tech stack.
- Actionable Strategies: Find practical strategies to identify opportunities, personalize sales approaches, and enhance team efficiency.
- Real-world Examples: Read about real-life case studies showcasing successful implementations.
Get the complete insights and strategies by reading the full article here.
Why Enterprises Must Modernize Their Revenue Technology Stack Now [Blog]
by Rohit Shrivastava for Forbes
Are your outdated systems holding your business back? Discover why updating your revenue technology stack is essential in Forbes' insightful article. Key points include:
- Current Challenges: Understand the limitations of outdated technology and its impact on business efficiency.
- Benefits of Modernization: Learn how modern tech stacks improve data integration, enhance decision-making, and streamline operations.
- Implementation Strategies: Discover practical steps for transitioning to a modern revenue technology stack.
- Case Studies: Read about successful examples of companies that have modernized their tech stacks and the benefits they've realized.
Stay ahead in today's competitive market by modernizing your technology stack. Read the full article here.
Unleashing the Power of HubSpot and Salesforce: A Revenue Operations Game-Changer [Blog]
Can HubSpot and Salesforce transform your revenue operations? Discover the impact of integrating these powerful platforms in House of Operations' insightful article. Topics covered include:
- Integration Benefits: Learn how combining HubSpot and Salesforce can streamline your revenue operations and improve data flow.
- Enhanced Collaboration: Understand how this integration fosters better communication and alignment between sales and marketing teams.
- Efficiency and Automation: Explore how automation tools within these platforms can optimize your workflows and save time.
- Real-world Success Stories: Read about companies that have successfully harnessed the power of HubSpot and Salesforce to boost their revenue operations.
Unlock the full potential of your revenue operations by integrating HubSpot and Salesforce. Read the full article here.
Why Technology Could Be Your Best Sales Team Member [Blog]
by New Breed
Could technology outperform your sales team? Discover how leveraging technology can elevate your sales efforts in New Breed's engaging article. Topics covered include:
- Role of Technology: Understand how technology can support and enhance the efforts of your sales team.
- Benefits: Learn about increased efficiency, better data insights, and improved customer interactions through tech solutions.
- Tools and Integration: Explore various tools and how to integrate them into your current sales processes.
- Real-world Applications: Read examples of businesses successfully using technology to boost their sales performance.
Find out how technology can become your best sales team member. Read the full article here.
What to Listen to?
Leveraging Signals to Improve Marketing Analytics [Podcast]
Can 'signals' transform your B2B marketing strategy? In this episode of RevOps FM, Chris joins Justin Norris to discuss innovative perspectives on B2B marketing. Key highlights include:
- Signals in Marketing Analytics: Chris explains how tracking 'signals' can reveal customer interest throughout the sales cycle.
- Signal Providers, Aggregators, and Analytics: Differences, roles, and future developments in signal tracking.
- Go-to-Market Strategies: Critique of current models and a proposal for a unified, more effective approach.
- Focus on Profitability: Strategies for prioritizing profitability and growth while managing costs in today's economic climate.
Listeners will gain actionable insights to improve their marketing tactics and financial performance. Catch the full episode here.
How to Launch ABM with Andrei Zinkevich from Fullfunnel.io [Podcast]
- ABM Fundamentals: Learn the core principles and benefits of ABM for targeting high-value accounts.
Step-by-Step Guide: Andrei provides a practical roadmap for implementing ABM strategies from scratch.
- Common Pitfalls: Insights into common mistakes and how to avoid them to ensure a successful ABM launch.
- Real-world Applications: Examples and case studies of successful ABM campaigns.
Tune in to the full episode here.
How to Define the Role and Org Chart of RevOps [Podcast]
Wondering how to structure your RevOps team for success? In this episode of The RevOps Hero Podcast, Brandon Dith-Berry discusses defining the role and organizational chart of Revenue Operations (RevOps). Key highlights include:
- Defining RevOps Roles: Understand the essential roles within a RevOps team and their responsibilities.- Organizational Structure: Learn how to create an effective org chart that aligns RevOps with your business goals.
- Best Practices: Brandon shares best practices for integrating RevOps into your existing structure.
- Real-world Insights: Examples and tips from companies successfully implementing RevOps teams.
Listeners will gain practical insights on building and optimizing a RevOps team to enhance efficiency and drive revenue growth.
Tune in to the full episode here.
What to Attend?
ELEVATE:OPS [Webinar]
by Pavilion
On May 23, 2024, learn from top Revenue Operations (RevOps) leaders how to enhance team alignment, make data-driven decisions, and optimize operational efficiency. This event is crucial for scaling and increasing your organization's revenue.
Featured Speakers:
Rosalyn Santa Elena (The RevOps Collective)
Megan Beltran (Virtuous)
Brian Sowards (Drivetrain)
Sandeep Singh (Ascentreon)
Gianna Scorsone (ChampionHQ)
Benefits for Attendees:
Strategies from leading RevOps experts.
Improved customer experience.
Networking with industry professionals.
Register here and secure your spot.
Accelerating RevOps Maturity: Leadership Alignment [Webinar]
Join this webinar series to explore Hyperscayle's RevOps maturity model. We'll delve into the key elements of the RevOps framework, offering tips and best practices for accelerating maturity in each area.
Attendees will learn:
- Importance of a cross-functional bottom-up GTM plan.
- Practical tips for aligning leadership with the plan, risks and timelines.
- Example of a RevOps metrics dashboard for leadership alignment.
Register here and self-assess your RevOps Maturity.
Special Ops. The Rising Role of Enablement: Upskilling for AI [Webinar]
This webinar addresses the positive impact that artificial intelligence (AI) can have on revenue generation, according to 82% of sales operations leaders. However, companies have underinvested in human skill development, a key differentiator in successful AI implementation.
Some of the key takeaways attendees will gain include:
- Identifying essential complementary skills to work hand in hand with AI.
- The importance of collaboration between revenue operations and training leaders to maximize the value of technological and training investments.
- Effective strategies to persuade management to invest more in training and skill development.
- Methods for measuring success in implementing training and enablement initiatives.
Join Louise Gillis, SVP of Revenue Transformation at Collective[i], and Michael Norton, Executive Vice President at Sandler and a prominent leader in sales enablement, as they discuss the rise of sales enablement in the age of AI.
Register now to not miss this opportunity to learn and grow in the context of the current business landscape!
