The RevOps roundup curates the best weekly content from revenue operations leaders around the global.
What to Read?
Why Marketers Need Attribution Data and Reporting [Blog]
by Caliber Mind
How can marketers prove the impact of their campaigns?
This article explores the importance of attribution data and reporting, highlighting how these tools provide clarity on performance and guide budget decisions. It also addresses the challenges of multi-touch attribution and offers actionable insights for building effective reporting systems.
Read the full article to discover how attribution can help marketers demonstrate value and optimize strategies.
How to Build a Winning RevOps Framework [Blog]
by RevPartners
What makes a CRM truly effective? Learn about a RevOps framework for optimizing CRM systems, offering strategies for aligning tools with business goals and improving team productivity. A brief summary of what you will find:
- Learn how to align CRM tools with RevOps objectives.
- Explore ways to improve workflows and drive efficiencies
- Learn how to leverage data to improve performance
Check out the full post to transform your CRM into a winning system.
4 Ways Leaptree can help RevOps Performance Today [Blog]
by Leaptree
Improving RevOps performance doesn't have to be complicated.
Discover these four standout ways Leaptree solutions help teams streamline processes, align strategies and drive results. With practical examples and actionable tips, it's a must-read for anyone looking to optimize their RevOps efforts.
Read more to explore how Leaptree can accelerate your team's performance.
What to Listen to?
The State of Sales with Mark Kosoglow [Podcast]
How does RevOps support private equity success?
This episode dives into the ways RevOps frameworks can be tailored to fit the fast-paced world of private equity. From aligning teams around growth objectives to implementing scalable processes, the discussion offers insights on how RevOps can become a competitive advantage.
Tune in to learn how private equity firms are leveraging RevOps to achieve operational excellence.
Lessons in Scaling Cybersecurity Sales with Dean Hickman-Smith [Podcast]
by The Revenue Insight Podcast
How has the sales landscape evolved?
Find out as Mark Kosoglow, a sales leader with decades of experience, discusses the current state of sales, exploring the trends, challenges and opportunities shaping the field. The conversation offers valuable insights into how sales teams can adapt and thrive in today's marketplace.
Tune in to hear Mark's perspective on the future of sales and practical strategies for success.
by Attributed - A podcast by Dreamdatawh
Can Reddit be a powerful B2B marketing channel?
Take this opportunity where Kris Wojcik explains how to run successful ad campaigns on Reddit, offering practical tips on targeting, content strategy and measuring ROI. It's a valuable conversation for any marketer looking to explore untapped platforms.
Tune in to hear Kris' expert guidance on how to leverage Reddit for B2B success.
What to Attend?
Video Sales Playbook: Outreach, Engage, Close [Webinar]
by RevGenius ft. mmhmm
How can video transform your sales strategy? Here Emily Stone and Michael Davis share a video sales primer designed to help teams master outreach, interact effectively and close more deals. You'll learn:
- How to use video to improve prospecting.
- Tips for engaging prospects with personalized content
- Strategies for closing deals through video communications
Reserve your spot to get practical tips for integrating video into your sales process.
5 Playbooks to Accelerate Growth in 2025 (While Staying Efficient) [Webinar]
by RevGenius ft. Usergems
Growth doesn't have to come at the expense of efficiency. This webinar, led by Sarah Lee and David Brown, highlights five proven guides to drive revenue growth while maintaining operational efficiency. Learn how to streamline your processes and align teams for success in the coming year. What you'll discover:
- Guidelines for balancing growth and efficiency
- Ideas for optimizing team performance and workflows.
- Real-world examples of these strategies in action
Register now to prepare your team for a successful 2025.
